Making Sense of Advertisements Daniel Pope - 8330 Words

Making Sense of Advertisements Daniel Pope (from the Making Sense of Evidence series on History Matters: The U.S. Survey on the Web, located at http://historymatters.gmu.edu) Advertisements are all around us today and have been for a long time; advertising-free â€Å"good old days† just don’t exist. This guide offers an overview of advertisements as historical sources and how historians use them, a brief history of advertising, questions to ask when interpreting ads as historical evidence, an annotated bibliography, and a guide to finding advertisements online. Author Daniel Pope has taught at the University of Oregon since 1975 and is currently Associate Professor and History Department Head. He teaches courses on American economic and†¦show more content†¦In the 1880s, industries ranging from soap to canned food to cigarettes introduced new production techniques, created standardized products in unheard-of quantities, and sought to find and persuade buyers. National advertising of branded goods emerge d in this period in response to profound changes in the business environment. Along with the manufacturers, other businesses also turned to advertising. Large department stores in rapidly-growing cities, such as Wanamaker’s in Philadelphia and New York, Macy’s in New York, and Marshall Field’s in Chicago, also pioneered new advertising styles. For rural markets, the Sears Roebuck and Montgomery Ward mail-order catalogues offered everything from buttons to kits with designs and materials for building homes to Americans who lived in the countryside–a majority of the U.S. population until about 1920. By one commonly used measure, total advertising volume in the United States grew from about $200 million in 1880 to nearly $3 billion in 1920. Advertising agencies, formerly in the business of peddling advertising space in local newspapers and a limited range of magazines, became servants of the new national advertisers, designing copy and artwork and placing ad vertisements in the â€Å"Making Sense of Advertisements,† Daniel Pope, page 2 places most likely to attract buyer attention. Workers in theShow MoreRelatedStudy Guide Literary Terms7657 Words   |  31 Pagesinitial sounds of several words in a group. The following line from Robert Frosts poem Acquainted with the Night provides us with an example of alliteration,: I have stood still and stopped the sound of feet. The repetition of the s sound creates a sense of quiet, reinforcing the meaning of the line 3. allegory – Where every aspect of a story is representative, usually symbolic, of something else, usually a larger abstract concept or important historical/geopolitical event. 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