Camp Bow Wow

Camp Bow Wow The three broad management skills used by Camp Bow Wow managers are conceptual skills, human skills, and technical skill. Both managers at Camp Bow Wow use all three management skills. They both use conceptual skills and try to figure out tough situations that are not manageable and turn it in to manageable and also make sure that their new hires are trained the right way by promoting and mentoring new staff.Both of managers also use human skills. The managers make sure they motivate their employees. Sue the owner of the camp expectations are that her customers are happy with everything they did and want them to know that they have done everything to make their customer happy with their. Both managers try to make sure that the customers are happy and also that do everything to make the dogs safe and happy as well.Sue the owner has her camp counselor’s do a bit of everything at Camp Bow Wow. She makes sure the counselors can balance the dogs, answering phones, book ing reservations and working the front desk properly. To keep Camp Bow wow efficiently the counselors and the managers make sure keep and follow a daily schedule plane for the dogs. This includes activities like grooming, outdoor exercise, food, baths, and medical support.The managers try to make sure to balance customer service as effective and efficient, by trying to satisfy their customers with their service and also try to get the job done without any grey spots, because it’s important to the counselors and managers that their customers know that the counselors care about their dogs. The counselors and the managers do not want their customers to think that they only care about their efficient at Camp Bow Wow.They want them to feel that it’s more than that and want the customers to come back in the future. Two activities that leaders at Camp Bow Wow perform daily are making sure that the Pooches get a lot of personal attention, they both managers make sure that the dogs are groomed right, that they get their outdoor exercise and also get the medical support they need. This is very important to them because they want their customers to be satisfied and that they care about the dogs and also come back in the future for more service.

Once Upon a Time

In the poem â€Å"Once Upon a Time,† by Gabriel Okara, the persona is reflecting on the behavioral patterns of people in the present and the past hence using ‘once upon a time’ as the first line suggesting this was a long time ago. He then begins to compare the differences between how he acted as a child and how much that has changed now that he is an adult and a father . This poem is about a man growing up and losing the innocence he once had as a child.While in the poem â€Å"Forgive my Guilt,† by Robert Coffin, the persona committed an awful thing. As a boy he loved to shoot birds but it came to pass that one day he started to realize that the things he had done were â€Å"sins† line 1 captures this â€Å"not always sure what things called sins maybe†. In the poem he starts to recall the moment in which he killed the two birds the poet uses the imagery in line 4 and line 8 to capture this 4â€Å"I lay in the frost flowers with a gun† , â€Å"8my gun went off they ran with broken wings†.The persona in â€Å"once upon a time,† feels as if he has adapted all too well to the hypocrisy of the world using lines 20-24 â€Å"I have learned to wear many faces like dresses- home face, office face, street face, host face, cocktail face, with all their conforming smiles like a fixed portrait smile†, he uses the word conforming suggesting this is a permanent feature for example the face of a politicians wife, the persona has mastered the art of being a hypocrite.The persona desperately wants to change, he expresses his desires in lines 34-36 says â€Å"I want to be what I used to be when I was like you, I want to unlearn all these muting things†, this suggests that he wants to be like who he was when he was a child, before he was brought in to learning the muting like things of the world, he wants to go back to being hospitable, genuine, true, sincere etc.While the boy in the poem â€Å"Forgive m y Guilt,† is eager to kill without knowing the consequences, now a man he is haunted by his past actions no matter how he tries to get over his sins even as an adult he cannot. This is seen in lines 17-19 â€Å"the cries went out one day, but I still hear them all over, the sounds of sorrow in war or peace I ever have heard, time cannot drown them†. The deaths made him feel sorry, sad and pity during the beginning, when they died he knew he cost them everything and felt guilty.The author expresses it again in lines 23-24, â€Å"I have hoped for years all that is world, airy, and beautiful will forgive my guilt. † In the poem â€Å"Once Upon a Time† and â€Å"Forgive My Guilt,† several literary devices can be found such as similes and puns. One example of a simile in the poem â€Å"Once Upon a Time,† can be found in line 23-24 â€Å"with all their conforming smiles like a fixed portrait smile. These lines were used by the poet to express the general image that was shown throughout the persona’s adult life . The word conforming is derived from the word ‘conform,’ which means to comply with rules, standards or laws or   behave according to socially acceptable conventions or standards: â€Å"the pressure to conform†. The persona was pushed to conform to the ways of the world â€Å"the muting things. † It wasn’t socially acceptable to show your true feelings, it was normal for him to behave hypocritically.The line also says, â€Å"like fixed portrait smiles,† this tells us that no matter where the persona went he had that portrait like smile, it was a permanent feature that came with him. This line is very effective it emphasizes how people behaved. In the poem â€Å"Forgive My Guilt† a pun was identified in line 21 where it says â€Å"two airy things forever denied the air† this line has two significant meanings: one , that the birds were denied the air becaus e they were unable to fly and two, they are no longer going to be able to breathe (they are dead).These lines are very effective. The poet gives to us, the reader, an evoking mental image of what the persona denied the two birds. In both poems there is a sense of guilt, in â€Å"Forgive My Guilt† there was the guilt of the past and in the poem â€Å"Once Upon a Time† there was the guilt of the present. The poems reflect childhood experiences and how it affected the present state of each persona.

Marketing Research Energy Drink Market Brazil Essay

The purpose of this research was to evaluate potential opportunities of distributing new energy drink V-Fusion+Energy ® in Brazil. Having performed secondary market research, we were able to analyze economic, political, legal, cultural, and social factors that affect Brazil’s business environment. We also explored current market opportunities in Brazil and performed detailed analysis of energy drink industry in Brazil and competition. During the research we gathered secondary data published by US and Brazilian government agencies, US Commercial Service, marketing research agencies, as well as information from business news and private companies’ web sites (such as Coca-Cola, Red Bull, etc). Based on gathered information, we concluded that although there is a number of challenges in the Brazilian market that create complex business environment and obstacles for US exporters, energy drink industry in Brazil is in inception stage and thus offers a good growth potential. After selecting and defining the target market, we were able to develop proposals for international promotional strategy, to describe business and marketing challenges and to provide detailed solution alternatives. INTRODUCTION V-Fusion+Energy ® is a new energy drink made with fruit and vegetable juice and green tea extract. It is a healthy alternative to high-caffeine and high-sugar energy drinks because it contains one combined serving of vegetables and fruit, is an excellent source of B vitamins, has only 50 calories and no added sugar or artificial colors, flavors or preservatives. The product currently distributed in United States (Wal-Mart and other grocery and retail stores). The purpose of this research is to explore opportunities of distributing V-Fusion+Energy ® in Brazil. We selected Brazil as a potential market because it is Latin America’s biggest economy accounting for 60% of its GDP and seventh largest economy in the world with population of about 200 million, strong domestic demand for American goods and growing middle class. With GDP growth of nearly $2. 5 trillion in 2011 according to The White House (2012), we believe this market offers excellent growth opportunities for US companies. Its middle class and consumption has grown tremendously in past decade – as per Searchlight Process (2012) 40 million people has joined middle class between 2003 and 2011 and 20 million are expected to be included by 2014. In addition, there is a clear preference for American-produced goods to domestic goods in Brazil – they demand brands for all products from high tech and apparel products of Apple and Nike to beverages of Coca Cola. The improvement in infrastructure is expected in the next 2 years as Brazil prepares for the World Cup in 2014 and the Olympics in 2016 – it will spend billions in infrastructure development of its roads, railroads, ports, and airports. According to US Commercial Service (2011), despite signs of improvement there are a number of challenges in the Brazilian market create complex business environment and create obstacles for US exporters, such as uneven income distribution, problems in public education, disproportion of market concentration, and â€Å"grey economy† that hinders tax collection and keeps economic growth from reaching its full potential. In addition, doing business in Brazil requires understanding of local business practices such as implicit costs of doing business referred to as â€Å"Custo Brasil† – costs related to distribution, government procedures, employee benefits, and complex tax structure. Complex customs system along with high tariff barriers that increase consumer prices up to 100%, and overloaded legal system with lengthy processes is another challenge US companies are facing. As per US Commercial Service (2011), The World Bank ranks Brazil 127 out of 183 economies in the world in terms of ease of doing business. Nevertheless, if these challenges are accounted and approached with proper solutions, we believe entrance in Brazil market may be extremely profitable and beneficial for US companies in general and Campbell with its innovative product V-Fusion+Energy ® in particular. CURRENT ECONOMIC, POLITICAL, CULTURAL, SOCIAL AND LEGAL ENVIRONMENT IN BRAZIL Economic Environment. Brazil is Latin America’s most influential country and one of the rising economic powers together with Russia, China and India (also known as BRIC nations). Almost double size the European Union (8. 5 million square kilometers), with rich in reserves of natural resources (iron ore, manganese, bauxite, nickel, uranium, gemstones, oil, wood, and aluminum, and 14% of the world’s renewable fresh water), and with over 300 million hectares of agricultural land in favorable climate conditions, Brazil takes a relevant position in global market. According to Bureau of Western Hemisphere Affairs (2011), Brazil’s consistent growth from 2002 to 2009 when its real GDP almost doubled (from US$ 724 billion to US$ 1. 5 trillion), and economy’s solid performance during 2008 financial crisis followed by strong recovery (including 2010 growth of 7. 5%) contributed to countries transition from a regional to global power. Although GDP growth in Brazil slowed down (2. 7 % in 2011 vs. 7. 5% in 2010) and according to the Colitt (2012) its industrial output has contracted 3. 4 % from last year, the economy is the world’s seventh-largest and is expected to rise to fifth within the next several years. As noted by Bureau of Western Hemisphere Affairs (2011), during the administration of former President Lula, surging exports, economic growth, and social programs helped lift tens of millions of Brazilians out of poverty. For the first time, a majority of Brazilians are now middle-class, and domestic consumption has become an important driver of Brazilian growth. President Dilma Rousseff, who took office in January 2011, has indicated her intention to continue the former president’s economic policies, including sound fiscal management, inflation control, and a floating exchange rate. Colitt (2012) states that Brazilian President Dilma Rousseff is implementing policies aimed to protect Brazilian industry – increasing duties on imported goods like shoes, textiles, and electronics, but not putting enough effort into fixing local infrastructure. The financial sector is secure and provides local firms with a wide range of financial products, yet interest rates remain among the highest in the world. Due to high interest rates investors that have been buying Brazilian high-yielding bonds have driven up the Real making it a very strong. This in turn, has made imports more favorable for US companies and exports more expensive for Brazil, which increased Brazil’s trade deficit to $92. 5 billion in 2011. As per The White House (2012), U. S. goods exports to Brazil have more than tripled since 2002, growing from $12. 4 billion in 2002 to $42. 9 billion in 2011 (largest categories are machinery, aircraft, and plastics). As noted by Bureau of Western Hemisphere Affairs (2011), Brazil has one of the most advanced industrial sectors in Latin America. Accounting for roughly one-third of the GDP, Brazil’s diverse industries include automobiles and parts, machinery and equipment, textiles, shoes, cement, computers, aircraft, and consumer durables. Brazil continues to be a major world supplier of commodities and natural resources, with significant operations in lumber, iron ore, tin, other minerals, and petrochemicals. However, high inflation (7. 3% in October 2011 – above the upper limit of the government’s target of 2. 5%-6. 5%) is a cause of extremely high cost of operating the manufacturing (due to high prices of energy, raw materials and wages), which makes it very hard for Brazilian industries to be competitive in the world markets. According to Alberto Ramos, chief Latin America economist at GS, manufacturing industry is not a competitive advantage of Brazil and it should redirect its resources into fields where it is competitive, like services, agribusiness and commodities. Brazil has a diverse and sophisticated services industry, including developed telecommunications, banking, energy, commerce, and computing sectors. And most importantly, Brazil is generally open to and encourages foreign investment -it is the largest recipient of foreign direct investment (FDI) in Latin America, and the United States is traditionally the top foreign investor in Brazil – United States is a major supplier with over 15% of Brazil’s imports. Political Environment. The current structure of the Brazilian government is a Federative republic with 26 states and feral district, governed by a presidential system in which the president is both head of state and head of government (elections are based on a four-year term). Brazil has become independent in September 7, 1822 and promulgated its constitution in October 5, 1988. The 1988 constitution grants broad powers to the federal government, made up of executive, legislative, and judicial branches. As summarized by Bureau of Western Hemisphere Affairs (2011), there are 81 senators, three for each state and the Federal District, and 513 deputies. Senate terms are 8 years, staggered so that two-thirds of the upper house is up for election at one time and one-third 4 years later. Chamber terms are 4 years, with elections based on a complex system of proportional representation by states. Each state is eligible for a minimum of eight seats; the largest state delegation (Sao Paulo’s) is capped at 70 seats. This system is weighted in favor of geographically large but sparsely populated states. In Congress, fifteen political parties are represented making it common for politicians to switch parties. The largest political parties are the Workers’ party (PT), Democrats (DEM), Brazilian Democratic Movement Party (PMDB-center), Brazilian Social Democratic Party (PSDB), Progressive Party (PP), Brazilian Labor Party (PTB), Liberal Party (PL), Brazilian Socialist Party (PSB), Popular Socialist Party (PPS), Democratic Labor Party (PDT), and the Communist Party of Brazil (PCdoB). Major labor union federations include the Workers’ Unitary Central, the Workers’ General Confederation (CGT), and the Forca Sindical (FS). As listed in World Guide (1997), there is a variety of labor unions and national, religious and professional associations that people in Brazil belong to: Brazil is one of the founding members of the United Nations, the G20, CPLP, Latin Union, the Organization of Ibero-American States, and Union of South American Nations. One of its main goals is to provide aid to developing countries and is estimated to be $1 Billion per year. As per Bureau of Western Hemisphere Affairs (2011), to further increase its international profile (both politically and economically), the Rousseff administration is also seeking expanded trade ties with developing countries, as well as a strengthening of the Mercosul (Mercosur in Spanish) customs union with Uruguay, Paraguay, and Argentina. Brazil is a charter member of the United Nations and participates in its specialized agencies. Cultural and Social Environments. The official language of Brazil is Portuguese and it is most widely used language. However you may find less common languages like Spanish, German, Italian, and Japanese. But many Brazilian executives speak English, since many of them have studied abroad in the United States or Europe. Understanding Brazilian culture, social environment and business etiquette is essential for successfully doing business in Brazil. Anybody who is doing business with Brazilians should be aware of the various cultural and structural barriers which might confront them. According to study made by University of Illinois (2010), concepts of class and status are very strong in Brazil and can determine the position a person may take in the company, which implies that Brazilians allow inequality in their companies. Although communication between high and low level employees is often informal, everyone is aware of social hierarchies. When conducting business it is important to remember that the Brazilian family (often family members working for the same company) is the foundation of their social structure and it forms the basic stability for most Brazilian people. Because of this, Brazilians need to know whom they are doing business with before they can effectively work together, so questions about person’s personal life, family, and company should be expected. Relationships are extremely important to Brazilians, by building close personnel relationships and building trust, foreign businessmen and investors will have a greater chance of success in doing business in Brazil. According to the information gathered and provided by Kwitessential (2010), although the communication is very informal, some simple rules of etiquette must be followed. Although business appointments can be scheduled on the short notice, it is best to schedule them two to three weeks in advance and confirm them in writing since it is not uncommon for appointments to be cancelled or changed at the last minute. It is important to appear on time for meeting in Sao Paulo, however, in Rio de Janeiro and other cities it is acceptable to arrive a few minutes late for a meeting. During introduction it is very important to be prepared for a lot of handshakes when saying hi and bye or a kiss in the cheeks between men and women. It is important to note that since business in Brazil is hierarchical, so decisions are made by highest ranking person which may not be always present – senior managers usually attend only initial meetings (and expect to meet someone higher ranked as well). According to study in Ethisphere (2008), people in US and Brazil differ in ethical orientation and therefore, before entering Brazil we should be aware of ethically challenging situations and establish strategies on how to deal with potential corruption ahead of time. It is important to understand Brazillian â€Å"Jeitinhio Brasileiro† way of thinking – their tendency to look for alternatives to do something that in our eyes seems improper, which rarely require bribes and is not considered corruption, but more like an alternative way of accomplishing objectives when confronting overly rigid rules. Legal Environment. Brazil is organized as a Federal Republic and its legal system is based on Roman civil code, which implies that all laws that discipline all kinds of situations are previously written and made public. Besides the Federal Constitutions, which consists of 250 articles that outline citizens’ fundamental rights and guarantees, the political and administrative organization of the Federal Republic of Brazil, the individual spheres of authority of the Executive, Legislative and Judicial branches, tax system and the fundamental labor rights, there main legal documents are the Codes: Civil Code, the Tax Code, the Penal Code and the Civil Procedure Code. The Civil Code comprises over 2000 articles regulating matters such as Obligations and Contracts, Businesses and Corporations, Real Estate and related property rights, and many others. The Tax Code defines the main Brazilian tax regulations, which are complemented by many Federal, State and Municipal laws. The Penal Code brings the definitions of conducts considered crimes and the punishments for anyone fitting the respective legal descriptions. Finally, the Civil Procedure Code regulates the due process of law. There is a variety of legal restrictions for foreign companies conducting business in Brazil, which pushed many companies towards partnerships with qualified agents or distributors when entering the Brazilian. First, a foreign company must obtain written permission to operate a branch in Brazil, thus joint ventures are usually more popular than independent entities. To avoid potential legal problems, US Commercial Service (2011) recommends U. S. companies have a written agreement to help exporters limit liability for product defects, protect a trademark, better ensure payments, and define warranty terms, and consult with a Brazilian law firm before signing any agreement. Taxes in Brazil are actually favorable compared to the U. S. The current corporate income tax rate is 15% regardless of the corporation’s business but with a 10% supplementary tax on the portion of net profits that exceeds R$ 20. 000,00 per month. The main stock exchange in Brazil is the Sao Paulo Stock Exchange (â€Å"Bovespa†). â€Å"Securities, such as shares, commercial papers, debentures, investment fund quotas and derivatives, are traded on Bovespa. † Also, it is important to note that, according to a business survey conducted by PriceWaterhouse Coopers (2009), 70 percent of firms in Brazil report having spent at least 3 percent of revenues on bribes. Most of these bribes are to expedite procedures, special treatment or access to traditional transactions. Although nowadays many companies in Brazil, especially those that operate internationally, are fighting against corruption (for ex: companies signing Brazilian Pact for Integrity and against Corruption), and Federal agents have been effective in policing illegal behavior (which helped Brazil achieve â€Å"moderate† rating in 2009 Global Integrity Report), corruption, governmental inefficiency, legal and bureaucratic complications remain real and very sensitive issues in Brazil that cause a great frustration to the international business people. INDUSTRY AND COMPETITORS OVERVIEW. Energy Drink industry in Brazil is in inception stage and thus offers a good growth potential for a company distributing new energy drink products like V-Fusion+Energy ®. According to Russell (2012), energy drinks was the fastest growing soft drinks category in Brazil in 2010, with 33 percent growth in value term. Moreover, Brazil is still a small market for energy drinks with off-trade volume sales of 31 million liters in 2010, which corresponds to 1% of global volume. As Russell (2012) points out, new product launches with new positionings and lower price points, and increased availability, mean that the market is tipped for growth. Although some health concerns have been voiced regarding energy drink consumption, particularly when associated with alcohol, there is no indication that the category is acquiring a negative image in Brazil, Russell (2012) explains. There new trends in Brazil’s population proportion and its consumption patterns also create opportunity in energy drink industry: middle class and consumption has grown tremendously in past decade – as per Searchlight Process (2012) 40 million people has joined middle class between 2003 and 2011 and 20 million are expected to be included by 2014. As of today, out of 200 million Brazilians over 52 percent are a part of middle class, whose combined monthly family income ranges between US$600 (R$1,000) and US$2,400 (R$4,000). Moreover, according to Secretariat of Strategic Affairs of the Presidency of Brazil (SAE) middle class is predominantly comprised of young people less than 30 years old, with formal employment and disposable income, mostly residing in urban areas and expressing strong preference for American brands. With this in mind, according to Russel (2012), Euromonitor predicts that multinational manufacturers will start to invest more in the country to offset sluggishness in other markets. Brazil could be one of the top five markets worldwide for energy drinks, according to Euromonitor. Sales of energy drinks are predicted to grow in total volume at 14% per year on average between 2010 and 2015. The biggest challenge in energy drink industry for US exporter is the price structure due to complex customs system along with high tariff barriers that increase consumer prices up to 100%. As per US Commercial Service (2011), in some cases costs are so high that a simple calculation may indicate that US exporter’s margin will not allow them to compete with local products. Thus, some US companies work on low margins and implement efficient supply chain systems aimed to lower operation costs. Red Bull, for example, whose drink already holds lead position in Brazil’s energy drink market with 59. 6 percent volume share, is building a production plant in Brazil to remove high tariffs from its price structure and be able to increase its profit margins while lowering retail prices and increasing sales volumes. Besides Red Bull, who dominates Brazil’s energy drink market with 59. 6 percent volume share, the main competitors are US based multinational giant The Coca-Cola Co. with its product â€Å"Burn Energy† taking 11. 7% share and German Lizur Trading’s â€Å"Flash Power energy† taking 4. 8% share, and new Gladiator with no sales figures available but with promising results. According to Euromonitor International (2010), the newer brand Gladiator is one of the fastest growing soft drinks brands. As the company has massive distribution infrastructure, it can become the toughest rival in the industry in the medium term. Marketing activity and optimization of logistics and distribution channels are likely to be explored by the main players in energy drink industry over the next few years. Austrian company Red Bull has created the global market for energy drinks, and the pioneering Red Bull brand became synonymous with energy drinks for a large number of consumers, including Brazilians. According to Euromonitor International (2010), despite rising competition, Red Bull GmbH continues to comfortably lead the global energy drinks market by both volume and value. Red Bull is produced at a single facility in Austria and then distributed around the world via a network of local subsidiaries and external importers and distributors. Thus, Red Bull imports its product to Brazil through a distributor and adds high costs of duties, energy and logistics cost to its prices, which makes it unaffordable for some low-income consumers in Brazil. Also, Euromonitor International (2010) advises that the company aims to capitalize on the current consumer trend towards â€Å"natural† ingredients, and targets an older consumer group that is typically more interested in product ingredients than younger consumers. Thus, it is clear that industry leader sees opportunity in expanding its product portfolio to target health conscious consumers, which means that V-Fusion+Energy ® has a great opportunity in this market if introduced first. Coca Cola competes on Brazil’s energy drink market with Burn Energy – a new Swedish high-energy drink oriented on young population (20-24) with its stylish design and promotion associated with famous dj’s, parties in famous clubs in Brazil and music festivals. Besides the attractive image, added native Brazilian high caffeine guarana extract appeals to Brazilians. Coca Cola has very efficient distribution network in Brazil and 46 manufacturers strategically located in all regions of the country ensuring the supply of about one million points of sale. To summarize information provided on official web site of Coca-Cola in Brazil, Division Brazil is one of the four major operations of Coca-Cola performing in Brazil since 1942. Besides Coca-Cola, there are 16 independent business groups, called authorized manufacturers, in addition to the Junior Lion and Del Valle, who draw up the final product in its 46 plants and distribute them to retail outlets. This structure allows Coca-Cola to gain efficiency in manufacturing and distribution, avoid high tariffs and bureaucratic import barriers, thus minimizing costs and consumers retail prices. SELECTION AND ANALYSIS OF TARGET MARKET As we mentioned earlier, health and energy segment of beverage market has been growing strongly in Latin American countries including Brazil. Studies have shown that the change in consumer wealth and behavior has driven the health and energy markets to be viewed as the most promising segment of the beverages industry. More than two-thirds of Brazilians are concerned with their energy levels and try to manage tiredness. With the new V8+Energy people can look forward to enjoying a combined serving of vegetables and fruit with the amount of caffeine that is comparable to the leading energy drink or a cup of coffee. By targeting upper and middle class we will be able reach out to over 80 million of people living in Brazil. Huge difference between rich and poor is the direct reason why social classes have such relevance for segmenting demography in Brazil. Novias (2011) classified contemporary Brazilian society from letters A-E, as follows: 1. Educational Level †¢ Classes A and B: usually composed by those who completed higher education. The younger generations of these classes tend to be fluent in several languages. †¢ Class C: most people in this class have finished high school and there is also a significant quantity of people who completed higher education or at least have a technical level degree. †¢ Class D: people who have not finished high school. †¢ Class E: people who have not finished elementary school and illiterate people. 2. Occupation. The educational levels previously presented support the level of submission among five different classes. This employment relationship is presented as: †¢ Class A: composed by bankers, investors, business owners, major landowners and people with extraordinary skills for the industry they operate in. †¢ Class B: composed by directors and managers, politicians, judges, justices, prosecutors, well graduated professors, doctors, well qualified engineers and lawyers, etc. †¢ Class C: composed by those who provide services directly to the wealthier groups, such as teachers, managers, mechanics, electricians, nurses, etc. †¢ Class D: composed by people who provide services to Class C, such as housemaids, bartenders, bricklayers, people who work for the civil construction companies, small stores sellers, low-paid drivers, etc. †¢ Class E: composed by people who earn minimum salaries, such as cleaners, street sweepers, and also by unemployed people. Our primary target is classes A-C. Consumers in these classes are hardworking people (ages 18-35) that have proper education to know the benefits of drinking V-Fusion+Energy ® and want a smart, healthy, and effective way to gain their energy back. In terms of the geographic locations there are some regions where there is a strong dominance of classes D and E like the North, Northeast and Central-West regions in which we will not focus on. However, it is the larger cities such as Sao Paulo in which social differences are mostly visible and is where many of the upper classes are found, as well as Brasilia, capital of Brazil. Our age segmentation can vary mostly because the V-Fusion+Energy ® drink can be consumed by almost anyone at any age. Made with natural ingredients, it is healthy for any age group to drink including young teens from ages 12-19 as well as for seniors. However, our primary target is working social classes A-C that belong to 18-35 age group and teenagers who are following newest trends , interest and youthful lifestyle. PROMOTIONAL STRATEGY Introducing Acai Berry Flavor. In order to localize the product to the Brazilian people, we will introduce a new flavor of V8 Fusion Energy: Acai Berry. Acai is the most popular fruit in Brazil, and it is enjoyed throughout the year by both young and old. By creating an acai flavor, we will be able to expand our market, because our product will appeal to all Brazilians. We will also attract more customers to our target market, mostly healthy individuals who exercise regularly. Acai is one of the healthiest fruits in the world: it contains powerful antioxidants that can help defend the body against life’s stressors. It also contains anthocyanin and flavonoids, which play a key role in the body’s cell protection system, help slow down the aging process, and may promote fat loss. All these health benefits are the reason why acai is often referred to as a â€Å"super fruit† by nutritionists. Processing the acai fruit into an energy drink does require time and resources, but considering that Brazil is an upper-middle-income country with a newly, rapid industrializing economy (Keegan), we have determined that the acai strategy will be successful. Localizing our product by including something that everyone in Brazil is familiar with and enjoys will be a successful initial promotional strategy. It will define our target market, because of acai’s health benefits. It will also expand the market, since many people will buy and drink our product, simply because they enjoy the flavor of acai berry. Carnival. The Rio Carnival is the perfect place to market out V-8 Fusion Energy drink. We will be considering a couple of strategies at the Rio Carnival: 1) we will have our sales employees offer people the drink for free, and 2) we will occupy small vendors, located around the carnival and sell our product there. Free sampling will initiate the promotion of our drink. We have strong belief in the quality and taste of our product, which is why we believe that once people try it, they will be returning customers. The second strategy will be used for customers wanting to try the other great flavors of our product: Peach Mango, and Pomegranate Blueberry. This strategy will also be used as primary research. We will be closely monitoring our sales, considering factors such as: location of vendor and flavor of drink. Employees will collect the data electronically, which will be used to determine which flavor is more popular in which area. We will also have employees conduct observational surveys. They will be writing down data of approximate age of customers, as well as their facial expressions after drinking, to help determine if customers enjoyed our product. Soccer – Campeonato Brasileiro. The most popular sport in Brazil is soccer. It is so popular, that it is not even considered a sport; it’s a way of life for most Brazilians. Soccer is played everywhere: on the streets, on the beach, in parks, and in professional soccer clubs. Professional soccer players in Brazil are the most famous and recognized people in the country. This is why we plan to promote V8 Fusion Energy through professional soccer teams We will offer a contract to the professional team – Santos to place our product name on the front of their uniforms. Santos is currently the team with the best-selling jerseys and apparel in Brazil, and we would like to be associated with a popular, winning team. Research has showed that when a product is associated with a successful team, sales increase as well. We will also offer personal contracts to one or two star players from the team. They will play a key part in our advertising commercials and promotional campaigns throughout the country. Our vision is to promote V-Fusion+Energy ® as a healthy source of energy and gain strong position on energy drink market in the country, thus we see tremendous potential to market our product in the professional soccer league. Brazil does not have a specific drink associated with sports (such as Gatorade in the United States). We will use an aggressive market strategy and make our V8 Energy Fusion the official drink of Brazilian soccer possibly sports in general. Our product will be placed on the sidelines of all games. Players coming in and out of the game will drink our product for energy and hydration. Our goal is for people to associate our product with energy, success, and health, which is exactly what V8 Fusion Energy is – a healthy energy drink for success! BUSINESS AND MARKETING CHALLENGES AND SOLUTIONS To achieve a successful outcome in launching the V-Fusion+Energy ® product in Brazil, it is essential to highlight the barriers to entry and marketing challenges. We have identified three key areas that present a challenge; un-even income distribution, public perception and consumer education, and a foreign judicial system that includes a complex tax system and testing custom laws. First, un-even income distribution in society refers to the possession of the production factors and the price the owners get in the market. Focusing on this issue results beneficial considering we can’t put our product out there if the consumer population does not have a stable income in the different cities or areas, and the production cost are unknown . Therefore, in order to reduce production costs we can create a joint venture with a pre-existing Brazilian beverage companies. furthermore, we will focus on the local agriculture; I. e invest in local agriculture.

Securitization Assignment Example | Topics and Well Written Essays - 750 words

Securitization - Assignment Example Banks, intermediaries and other financial institutions are not in a position to cope with the situation. So there is a window of opportunity in mortgage funding (Comptroller, 1997, p 02). In order to attract investors, bankers initially develop the investment vehicle that isolated defined mortgage pools, segmented the credit risk, and structured the cash flows from the underlying loans. Although it took several years to develop an efficient mortgage structure. In the early 1980s, the current shape of securitization was introduced into capital markets in which payments were pooled and used as collateral for securities issues. U.S government played a very pivotal role by creating agencies whose work is to ensure the securities, payment and interest (Comptroller, 1997, p 02). In the late 1980s, companies such as Citibank, General Motors Acceptance Corporation, Marine Midland Bank, Chrysler Corporation, and Ford Motor Company entered into the securitization market and raise billions of d ollars through off-balance-sheet financing and in years to come, new issuance of consumer asset-backed securities averaged about $50 billion annually. Securitization works in manner that seller provides goods or services to its valued customer in manner that payment is to be received in later days so he/she creates an asset then this pool of asset is sold to SPV (issuer) in order to acquire the particular asset and issuing a debt instrument to investor. Now this debt instrument is traded in secondary market in order to attract different rating agencies (Comptroller, 1997, p 06). This approach is quite fruitful for the seller because highly-rated debt instruments attract the finest prices. In addition, the credit rating of the debt instrument is very much dependent on the quality of assets that are securitized with in the pool. Investment banker provides protection, if there

A Dogs Tale - How to Train a Lonely Master Essay

A Dogs Tale - How to Train a Lonely Master - Essay Example Mon seems really great. He is responsible and hard working. But he does not know how to have a life. He does care to have a happy break from his busy hours. I can even say that staying with him for a week seems lonelier than staying in the pound. He does not care about me. He does not even take care of himself. Yes, he feeds and bathes me. But he does not walk me at the park. He does not go out unless he needs to buy food and the other needs. My master needs me. I suddenly barked and barked while he was working. He turned around and shoo me away. He was definitely annoyed at what I was doing. But then again, I need to get his attention. I need to help him. I continued to bark and he stopped working. He turned away from the table and he went to the kitchen to find food. He fed me but I did not touch the food. He really seemed confused. I think he is trying to understand why I barked and not eat when fed. I moved closer to him. He looked at me and mumbled words I cannot understand. I b arked and then I rolled over. He smiled. I think he understood what I wanted him to do. He grabbed a ball and threw it. I ran, picked the ball and ran back to him. He smiled again. We played for few minutes and then I went to the kitchen to eat. He went back to his work too. I was happy that he understood me and he seemed happy playing with me. Every day, I do this to him and he responds quicker than the first time. When I roll over the floor, he already knew what to do. I am happy he is learning. Every day, Mon cleans his car. Every time he does this, I go with him. When I know he is almost done, I bark again and I move closer to the pail of water. He is trying to figure out what I was trying to do. He tried to give me water but I did not move closer, rather I barked again. He then poured the water on me. I stayed unmoved. He knew that I wanted to take a bath. I was happy he understood me again. One day, while we were playing outside the house I saw a girl walking her dog.

The Kodak Venture in China Case Study Example | Topics and Well Written Essays - 2000 words

The Kodak Venture in China - Case Study Example 2001) .China has indeed got all the ingredients to make an IJV(international joint venture ) a success based upon its vast population, large consumer base and less firm grasp of the brand MNC's power and few branded commodities - a marketer's dream come true.Many writers have described China as an enigma ..With many organizations having already tried and failed". (Heracleous, L. 2001) This is due to a lack of knowledge of the local environment and guanxi (relationships and connections). (see appendix below) The Kodak venture in China was different story as the international company owned by Eastman Kodak struggled to permeate into the Far Eastern Human Resource Management barriers.It is reported that currently Kodak's Chinese revenues are currently more than $300 and it has a 40 percent market share along with 5,500 outlets. (Alon 2001).Where as Kodak benefitted immensely from its focus on the franchises for rapid distribution and focused on brand equity and closer trust and consumer understanding, a strategy of long term investment and less short term costs and a strategy of establishing close relationships with multiple levels of government . (see appendix below) (Alon 2001). From an HRM perspective however Kodak had the following potential challenges in the HRM area in front of it. It is however worth identifying the conceptual framework with in which I will be commenting on the Kodak case study. (Alon 2001).This framework implies the whole organization and planning of the research and identification of the purpose and the methods applied and outcomes derived as result of the organizational framework. This chart shows the framework which served a guideline for the research procedure. In commenting on the Chinese HRM challenges facing Kodak as a Western Company the table below illustrates my approach in explaining the success of Kodak in localizing management strategies in China. (Alon 2001). What is really important is the way Kodak was able to recognize the importance of developing a corporate management culture to effectively work in the Chinese market cannot be overemphasized. With economic growth exceeding 10%, Kodak fast realized that China's enormous domestic market offers huge upside gains for those firms who successfully implement localization techniques to make their ventures more successful. In addition to settling up the methods, procedures, and environment in which to train them, Kodak also has had to devise the means via which to retain them as well, as the Heidrick & Struggles (2006) report cites that the management turnover in China ranges between 15 to 20% according to their survey of 148 executives. This situation has put those managers with the skills and expertise in this area in the position of being able to switch to jobs offering the highest compensation and fringe benefits. This leads

What are the patterns of business failure in the UK What are the main Essay

What are the patterns of business failure in the UK What are the main explanations for why businesses do not survive Which explanations are the most and least convincing - Essay Example Failure usually follows a similar pattern in both small and large enterprises when faced with financial crisis in the wider economy. With the economic downturn of 2008, the business climate has become much tougher in the UK for new, upcoming firms. Importantly, in addition to the failure of business due to economic factors, there are many other reasons that contribute to this eventuality (Bartelsman, Scarpetta, & Schivardi, 2003). Hence, taking this into account, this paper aims to analyse the trends related to business failure in the UK. A critical assessment of the related factors is only possible with a deeper understanding of the theoretical framework. Furthermore, the paper also seeks to extract deeper insight into the causes that result in the failure of business. The assessment will bring in to the limelight the factors that play a dominant role in leading entrepreneurs towards business closure. Upon assessment of the reasons it identifies, this paper will also discuss the factors that appear to be least convincing for justifying failure. The global landscape for doing business is increasing dual perspectives for the business. The dual impact can be regarded as the direct impact of globalisation. On one hand, the globalisation has increased the opportunities for business to explore different countries and new markets with limited resources required. Also, globalisation has offered new ways to introduce innovative ideas. Yet with this opportunity, global business simultaneously faces increasing challenges as globalisation has increased competition not only from local competitors but from international rivals as well (Arbaugh and Camp, 2000). The number of business failures gives the clear signal of the downfall of the emerging market. According to one report, the business index goes down from 93.5 to 90.2 in the year 2014. According to D&B (2012), the decline in the index was from 5.8% to as low as 3.5 % in the same

Global Project Management Research Paper Example | Topics and Well Written Essays - 500 words

Global Project Management - Research Paper Example Unfortunately, due to federal budget constraints, the project was shelved in 2006. In February 2009, as part of the American Recovery and Reinvestment Act (ARRA), the US General Services Administration (GSA) was tasked with reviewing its backlog of shovel ready infrastructure projects for well planned projects in an effort to help create jobs in the construction and real estate sectors, while simultaneously making use of energy-efficient technologies, smart building design and green energy solutions. ARRA funding also required government agencies to streamline the way they did business, cut costs while doing so, and deliver a quality product over a shorter period of time. Since the Northwest Arctic Region 10 had the modernization of EGWW on hold due to a lack of funding, they selected this design-bid-build project for funding. As the EGWW project was considered â€Å"shovel ready,† meaning many of the documents had already been created; GSA determined the project a worthy recipient of funding. The EGWW modernization project provides for an interesting look at how effectively GSA was able to deliver on those requirements using project management techniques. In receiving ARRA funding, the project was in turn agreeing to abide by ARRA funding mandates, which introduced project constraints to the scope, cost, and schedule of the project and impacted how the project would be managed and delivered. Part I of this paper will explore the impact that the ARRA funding mandates had on the scope, cost, and schedule of the project and how GSA elected to manage the project in light of these funding mandates. Part II of this paper, through a Strengths, Weaknesses, Opportunities and Threats (SWOT) analysis, will look at four broad questions: What implications do the project management tools of the EGWW modernization project have on future GSA projects? What contributions has the project made to the body of knowledge for project

In what ways does recycling directly impact the sustainability of the Essay

In what ways does recycling directly impact the sustainability of the environment - Essay Example Recycling is an alternative to land filling, which in any case in getting scare. In addition, the impact of global warming is much less in recycling than in landfill. Recycling is a major industry and for the sustainability of the environment, the infrastructure has to be in order. Recycling is assumed to be environmentally beneficial but even the process of collecting, sorting and processing material gives rise to environmental impacts and energy use (Postnote 2002). The impact of recycling different products is charted in the table below: Even though recycling results in energy conservation and conservation of natural resources, it does impact the environment through the greenhouse emissions, pollution or the use of finite resources. Recycling positively impacts the environment in several ways. It reduces waste going into landfills, it saves energy in producing fresh products and it reduces the amount of pollution from litter, incineration and misuse. Using three tons of recycled paper can save 17 trees, 7,000 gallons of water, and three cubic yards of landfill (Globalimpact 2005). E-waste has become very common in most countries and particularly in China where economic development has been very rapid. It is an important waste stream in terms of both quantity and toxicity (Liu, Tanaka and Matsui 2005). Both businesses and homes discard e-waste that come from equipments like computers, televisions, refrigerators and the like. The recycling process in China is absolutely informal and this has an adverse impact on the environment. Recycling of the e-waste takes place in the villages in China and is handled by the uneducated people. These uneducated people use technology like burning or acid dipping and the waste is then dumped in the local river that has become polluted. E-waste includes several metals and chemicals and lead is commonly used in the equipments. Lead can cause chronic damage to the nervous and reproductive systems. According to

Spain The country, hertiages, the people , cullture etc.... total of 3 Essay

Spain The country, hertiages, the people , cullture etc.... total of 3 questions - Essay Example It is essential to learn how to adapt to changes we meet in another country. Such country as Spain has its own traditions, which can influence everybody who learns about it. For example, a person who learns Spanish traditions can learn how to conduct calm and comfortable life. The fact is that, for example, Americans, like to work and get results quickly. Spaniards do not like to hurry and devote more time to every issue. Also, Spaniards pay much attention to their cultural traditions, which are reflected in art. Thus every person can adopt this devotion to culture and art. Spaniards like to organize holidays and their way of life is usually merrier than the way of life of Americans. Leaning about Spain it is impossible not to adopt this way of life as Spaniards know how to enjoy life, while Americans devote their life to business. Moreover, the history of Spain shows that Spaniards are the unique nation that managed to change its political conditions seamlessly. Some facts from thei r history can serve as an example and teach learners to implement changes slowly and without stress. 2. Two Spains The Second Spain existed in 1931—1939 during the period of Revolution in Spain. The term â€Å"Two Spains† became relevant due to the influence this period imposed on Spain’s further development. ... Irreconcilable controversies about the past and future development of the country take place till nowadays. Spanish political geography is the direct consequence of the Civil War. On the one hand today’s Spain arouse affection. Its peaceful transfer from the dictatorship to democracy can serve as example. However, Spaniards know that not everything is so great in their country. The members of Royal Family have already forgotten when they crossed the borders of Basque Country for the last time. Obviously, they are not going to visit Catalonia – last time their visits were not successful as were accompanied by burning their photos and Spanish flags. Civil War became the part of the history, but its consequences are felt even now. The successors of rebels and republicans continue to dispute and these disputes are not going to finish (Cowans 26). 3. Democracy In the modern world democracy is crucial as it determines the welfare of the state. Every country tried to gain demo cracy, but not every state managed to gain it seamlessly. The majority of the countries in the world should have taken effort to gain democracy. The transfer to democracy in Spain is considered to be the most seamless in the world history. It happened after the death of Francisco Franco, who was the head of the country during 35 years. It is essential to mention that during the rule of Franco Spain was a so-called outlaw of the Western world. The limitations on visiting this country were spread on American citizens. The main thing is that Spanish nation was split after the Civil War in 1936-1939 and it seemed that it was split forever. Actually, this war was as cruel and bloody as Civil War in Russia. Alienation between the republicans and the members of Falanga were moving

International Accounting Standard 19, Employee Benefits Research Paper

International Accounting Standard 19, Employee Benefits - Research Paper Example This paper will also focus on how to improve the financial reporting regarding the pension benefits and identify the main problems in the current financial reporting system for pension. IAS has issued several directives on employee benefits. Employee benefits can be subdivided into short term, long term, post-employment and termination benefits. The new IAS 19 is a great achievement because it offers many advantages to the employees. On the other hand, it also suffers from certain disadvantages, which can be mitigated in due course of time with suitable amendments. Roadmap: The paper first deals with the IAS 19 frameworks and explains the standards of IAS 19 relating to employee benefits. IAS 19 is the framework for evaluating the employee benefits. Then the paper takes up the controversies in IAS 19 standards relating to various schemes especially pension related issues. The next discussion segment in the paper is the old IAS 19 standards and the latest IAS 19 standards. The last di scussion segment is the latest amendments made in the IAS 19 standards. The papers dwell not only on the latest amendments but also such amendments which have been proposed to be implemented. All specific points relating to the IAS 19 have been stated considered in the paper. Evidences taken to support the ideas projected in the paper have been provided as references. Lastly, appropriate conclusions have been drawn and stated in the paper. Subheadings with specific points supported by evidence The IAS 19 framework: Under the wide term of IAS 19 come all employee benefits which include short term, long term, post employment, retirement, termination and compensation benefits. The short term employee benefits can be categorized as salary and bonus payments, paid and unpaid leaves and other short term non monetary benefits like medical and housing facility etc. The long term benefits include the employee’s long term leave and service benefits. The main aspect in IAS 19 is the pos t employment benefit section or to be more specific, the subject of pension. IAS 19 is the direction provider to post employment and post retirement benefits and pension benefit is one of the most important post employment benefits. Controversies in IAS 19: IAS 19 became a controversial standard and one of the main reasons for this was that the accounting standard for pension was not correctly adhered to. IAS 19 is an accounting standard which covers the reporting of all employee benefits and the most debated topic is the discussion on pensions, especially the employer sponsored, defined benefit pension plans. Pension plans can basically be divided into two categories. It can either be a defined contribution or a defined benefit plan. In the defined contribution plan the employer has to bear a lot of expenses because the unfunded benefits are usually recorded as a liability in the balance sheet. â€Å"Under IAS 19 recommendations, unfunded benefits are to be recorded, as a general rule, as liabilities in the balance sheet of the sponsoring employer. In defined contribution plans, the employer’s annual contribution under the terms of the occupational plan should be recognized as an expense.† (Yermo& Stewart, 2007, P.48). IAS 19 has been subjected to several amendments but still organizations have been incurring high losses due to several reasons. IAS 19 has

Vagueness, Ambiguity, and Clarity in Writing Essay Example for Free

Vagueness, Ambiguity, and Clarity in Writing Essay Example 2: I was thrown from my truck as it left the road. I was later found in a ditch by a flock of wild turkeys. The vagueness about this sentence is it is not clear as to who was thrown from the truck you do not know what the writer meant. The second portion of the sentence is unclear on whether the wild turkeys are in the ditch the person is lying in or were they alongside the ditch the person was lying in. Example 3: Next Sunday a collection will be taken to help with the cost of the new altar. Anyone wanting to help to do something on the new altar can step forward and let the committee know. It is unclear actually what is being collected is it a collection of money or names in a basket to be called upon. Asking if anyone wants to do something to help on the new altar. The writer does not make it clear just what is being asked of what the â€Å"something† is on the new altar. These sentences are vague and ambiguous because it leaves too many ways that you could interpret the writers’ intent. Both vagueness and ambiguity is influenced in the understanding of these sentences because anyone could misunderstand what the writer is saying. As a writer, you must make very sure you get your ideas across clearly. The relationship between critical thinking and clear writing is that you first need to know actually what you want to say before you write it. Also you need to make sure that the research and information is accurate.

Direct and Indirect Speech

Direct and Indirect Speech Direct and Indirect Speech Cartoon Strip Eureka Phonica Eureka Phonica Eureka Do you know that what has been said can be stated in two ways direct speech and indirect speech? Direct speech means the exact words that have been spoken. Indirect speech means what is said is stated in our own words, so it differs somewhat from what was actually said. When the speech changes from direct to indirect, the tense, person and adverb may change. Indirect speech is presented in the form of an assertive sentence. Four kinds of sentences are presented in direct speech assertive, interrogative, commands and requests and exclamatory. The reporting verbs also change, depending on the kind of sentence. Launch Pad In this chapter, we shall learn how to interchange direct and indirect speech Taking Off Note to Teacher As direct and indirect speech has already been taught prepare flash cards with a sentence in direct speech on one side and the same sentence in indirect speech on the other side. Example : 1) Baiju said, I am going home. 2) Baiju said that he was going out. Divide the class into pairs and provide 2 flash cards to each group. Student A will read out the sentence in direct speech to student B. Student B will change the speech. Student A will turn the card over and check whether the sentence is correct. If it is correct, Student B will score one point. Each pair can exchange their cards with other pairs and score more points. Tell them that we can state what has been said in two ways direct speech and indirect speech. We can state what people have said in two ways. We can state the exact words that were spoken. This is known as direct speech Example : Happy birthday, Ronita ! said the children. Why do you wish to consult me? asked the lawyer. Give me an explanation right now, demanded her father. I will have to set out tomorrow, said Marco Polo. Or We can state what was said in our own words. This is known as indirect speech or reported speech. Example: The children greeted Ronita on her birthday. The lawyer wanted to know why I wished to consult him. Her father demanded an explanation right then. Marco Polo said that he would have to set out the next day. Direct Speech Points to Note The exact words of the speaker are placed within double inverted commas. A comma is placed immediately before the quoted words. Depending on the kind of sentence the end mark is a full stop, a question mark or a mark of exclamation. The first word within quotation marks begins with a capital letter. Assertive Sentences Read the following sentences: Ram said, I am reading this book. Ram said that he was reading that book. Changes take place in the person ( I changes to he), tense (am reading changes to was reading) and adverb (this changes to that) when the speech changes from direct to indirect. said to changes to told. Example: He said to his sister, You can buy the gift. He told his sister that she could buy the gift. If a universal truth is stated in direct speech, the tense does not change in reported speech. Example: She said, Honey is sweet. She said that honey is sweet. If the reporting verb is in the present tense in indirect speech, the reported speech is also in the present tense. Example: He says, The old house seems to be haunted. He says that the old house seems to be haunted. If the verb in direct speech is in the simple past tense, the verb in reported speech also remains in the simple past tense. Example: She said, I went home. She said that she went home. If the verb in direct speech is in the past tense and the time of action is mentioned, the verb changes to past perfect tense in reported speech. Example: She said, I went home at midnight. She said that she had gone home at midnight. Changes in adverbs are as follows: Direct speech Indirect speech now then here there this that these those ago before thus so today that day yesterday the day before/ the previous day tomorrow the next/ following day tonight that night last week the previous week/ the week before here there next week the following week Info Orbit When an assertive sentence changes from direct to indirect there are changes in the person, tense and adverb. The comma after said is replaced with that. said to changes to told. If a universal truth is stated in reported speech the tense does not change If the reporting verb is in the present tense, the tense in reported speech does not change. If the past tense is used in the reported speech in direct speech, it will remain unchanged in indirect speech. If the past tense is used in reported speech in direct speech and the time of the action is mentioned, the simple past tense will change to past perfect tense Practice Pulsars I. Change from direct to indirect speech: There is no need to leave tonight, she said to her friend. He said, The sun is shining brightly. She said to her father, I know you are angry with me.† The scientist said, They will conduct experiments in this laboratory. The princess said to the minister, We have to reach a decision tomorrow. The teacher said to the class, All of you are aware that the earth moves round the sun. Every morning my father says, It is a new day and I am thankful to be alive. Mother said , Today may be a very hot day . He said to me, I am reminding you that time and tide wait for none. The coach said, At this time, next week, the result of the match will be declared. II. Change from indirect to direct The captain told his men that they must not underestimate the enemy. Taruna said that she had no idea how the accident had taken place the previous evening. Usri told the children that all that glitters is not gold. Ginny said that long, long ago there was a continent called Atlantis. Raman said that the following day he would sit down with them and make a plan. The milkman told the lady that the milk was watery as the cow had drunk a lot of water that morning. She says that fifteen minutes of meditation every morning keeps her calm for the rest of the day. Mrs Das told her neighbour that she had gone to Kolkata two years before. Vinita said that those photographs were more precious than gold to her. Old Mrs Vincent was of the opinion that a house was better than a flat. Interrogative sentences When questions are changed to reported speech, the word order becomes the same as that of an assertive sentence. Example: Karan said, When will the match begin? Karan asked when the match would begin. The reporting verb in reported speech is asked, inquired or inquired of, wanted to know etc. Example: Savita said, Where is Peter? Savita asked where Peter was. or Savita inquired where Peter was. Damien said to Rahul, Are you absolutely sure? Damien wanted to know if Rahul was absolutely sure. or Damien inquired of Rahul if he was absolutely sure. Flash tip :1. said changes to asked or inquired. said to changes to asked or inquired of. 2. enquired/ enquired of may be used instead of inquired/inquired of. If the question can be answered with yes or no, if or whether follows the reporting verb. Example: Rama said, Can I use that pen? Rama asked if she could use that pen. If the question cannot be answered with yes or no, the reporting verb is followed by question words like when, what, which, where and how. Example: Rama said, When did this happen? Rama asked when it happened. There are changes in the person, tense and adverbs just like in the assertive sentences. Info Orbit When questions are changed to reported speech, the word order becomes the same as that of an assertive sentence. The reporting verb in reported speech is asked, inquired or inquired of, wanted to know etc. If the question can be answered with yes or no, if or whether follows the reporting verb. If the question cannot be answered with yes or no, the reporting verb is followed by question words like when, what, which, where and how. Practice Pulsar III. Change the speech Damini said, Can you explain the sum now? Rajiv asked Poonam, What are these stacks of paper for? Have you enjoyed yourselves today? said the instructor. Minu inquired, Tom, why are you packing your bag? The children said, Will you take us to the zoo next week? He said, How much further do we have to travel? She asked whether they were ready to go for a walk that evening. Shyam asked me why I was laughing so much. Fanny wanted to know who lived in the old house on the hill. The headman asked if anyone had worked for that company a year back. The detective enquired of the witness if he had seen the man in the photograph. Akhilesh wished to know how many of his classmates would go for a picnic. Commands and Requests Read the given sentences: 1.She said, Please tie your seat belt. She requested me to tie my seatbelt. 2. She said, Buy the necessities before the sun sets. She ordered him to buy the necessities before the sun set. 3. She said, Let us organise a party. She suggested that they should organise a party. The reporting verb is requested, told, asked, suggested etc. The main verb in direct speech changes to an infinitive in indirect speech. tie in sentence 1 changes to to tie, and buy in sentence 2 changes to to buy. Even when the person who is being addressed is not mentioned in direct speech, we have to mention the person in indirect speech. Example : He said, Please sit down. He requested her to sit down. When the direct speech begins with let, the reporting verb changes to suggested and the main verb is preceded by should in reported speech. In sentence 3 organise changes to should organise. Info Orbit The reporting verb is requested, told, asked, suggested etc. The main verb in direct speech changes to an infinitive in indirect speech. Even when the person who is being addressed is not mentioned in direct speech, we have to mention the person in indirect speech. When the direct speech begins with let, the reporting verb changes to suggested and the main verb is preceded by should in reported speech. Practice Pulsar IV. Change the speech: Keep the vase on the table, Sima, she said. Make sure that you have enough water, the guide said. Please do not make so much noise, said the official to the visitors. Let us clean the compound, said the monitor. Switch off the fans and lights before you leave, he said. Kindly contribute generously, said the child at the door. She ordered the children to cross the road cautiously. They requested us to wait for a few hours before lodging a complaint. The man told us to take a right turn to reach the bakery. We suggested to the old people that they should visit the orphanage once a week. The officer ordered the men to take up their positions. He requested her to take off her shoes outside the temple. Exclamations and Exclamatory Sentences Read the given sentences: He said, Alas! I have lost everything. He exclaimed in sorrow that he had lost everything. The reporting verb said in direct speech changes to exclaimed in reported speech. The emotion that is expressed by the exclamation in direct speech is stated in reported speech. So Alas! is replaced by exclaimed in sorrow. She said, How hot the day is! She exclaimed that the day was very hot. When an exclamatory sentence in direct speech begins with How or What, it is usually replaced with very in reported speech. Info Orbit The reporting verb said in direct speech changes to exclaimed in reported speech. The emotion that is expressed by the exclamation in direct speech is stated in reported speech. Practice Pulsar V. Change the speech He said, Hurrah! I have won the lottery. She said, What a pretty little girl you are! The lady said, What a fool I have been! He said, Oh! This is the best car I have seen. He said, O God! Forgive me for what I have done. The teacher congratulated him, saying that he had done very well. Wendy exclaimed that the bed was very comfortable. Madan exclaimed in joy that he was free at last. The jackal exclaimed that the crow had a very sweet voice. Ms Parekh exclaimed in grief that her brother was responsible for his own downfall. Ellen exclaimed that the weather was very chilly. Brendan exclaimed that it was a great pity that they had missed the show. Word Zoomer Reported Speech : Indirect speech is also known as reported speech. When direct speech changes to reported speech usually the first and second person change to the third person, the present tense changes to the past tense and the adverbs showing nearness in time and position are replaced by adverbs that show distance in time and position. Direct Speech : The words that are actually said. These are placed within quotation marks. Reporting verb : The verb that introduces direct speech or reported speech. For e.g. said, exclaimed, asked, whispered, requested and commanded. Touch Down When assertive sentences in direct speech are changed to indirect speech there are changes in the person, tense and adverb. the comma after said is replaced with that. said to changes to told. if a universal truth is stated in reported speech the tense does not change if the reporting verb is in the present tense, the tense in reported speech does not change. if the past tense is used in the reported speech in direct speech, it will remain unchanged in indirect speech. if the past tense is used in reported speech in direct speech and the time of the action is mentioned, the simple past tense will change to past perfect tense When interrogative sentences in direct speech are changed to indirect speech the word order becomes the same as that of an assertive sentence. the reporting verb in reported speech is asked, inquired or inquired of, wanted to know etc. if the question can be answered with yes or no, if or whether follows the reporting verb. if the question cannot be answered with yes or no, the reporting verb is followed by question words like when, what, which, where and how. When requests and commands in direct speech are changed to indirect speech the reporting verb is requested, told, asked, suggested etc. the main verb in direct speech changes to an infinitive in indirect speech. even when the person who is being addressed is not mentioned in direct speech, we have to mention the person in indirect speech. when the direct speech begins with let, the reporting verb changes to suggested and the main verb is preceded by should in reported speech. When exclamations and exclamatory sentences are changed to indirect speech the reporting verb said in direct speech changes to exclaimed in reported speech. the emotion that is expressed by the exclamation in direct speech is stated in reported speech. Flash tip : The shortest letters are said to have been exchanged between Victor Hugo and his publisher. When Les Miserables was released Victor Hugo wanted to know if it was well-received or not, so he sent a letter to his publisher with only ? written on it. The publishers response also consisted of a single punctuation mark ! Star Exercise I. Each of the following sentences contains an error. Correct the sentences. Rani said to Praveen that she would go over to his house that day. Brinda said that it was almost ten o clock now. She asked that if the bakers boy had delivered the bread. Sandeep said that the earth was round. Mohan said, Sandeep you are absolutely right. Deepa said, How cute the puppies look. Anand said You can leave the room now. Do not look so sad, said my friend. II. Read the dialogue given below and fill in the blanks: Akram Nibha Akram Nibha Akram Nibha Why are you looking so worried? My father has been transferred to a new place. Dont you want to go with him? I do, but I shall miss all my friends. What a lucky girl you are ! You will be seeing a new place and making new friends. I am feeling much better. Thank you. Akram asked Nibha (1) .. Nibha replied that her father (2).. Akram then inquired if (3) . with him. Nibha said that she did, but (4) Akram exclaimed that (5) . because she would be seeing (6) Nibha thanked him because (7) .. Comet Exercise Choose the correct alternative Shalini and Malini were twins. One day, while taking a walk Shalini said, I dont think (1. we have taken the right path / we had taking the right path/ we had taken the right path). Malini looked around and found nothing wrong. Why had Shalini made such a comment? She felt that her sister (2. has made a mistake /had made a mistake /is making a mistake.) Shalini pointed to a tree. (3.What do you have to say about it? / What did she have to say about it?/ What did you have to say about it? ) Malini (4.asked/exclaimed/ told) that it was (5. a very huge tree/ very huge trees/ a huge tree). Shalini sighed, You lack observation powers. We walk here every day. Have you seen it before? Malini answered, No, I have not. ( 6.I think we took a wrong turning / I am thinking we took a wrong turning/ I have thought we took a wrong turning) near the bazaar. Shalini (7.asked/ requested/ exclaimed) an old man (8. if he can help them / if he could help them / whether he could helps them). The old man guided them back and (9. advised/ commanded/ requested) them to be careful in future. Shalini and Malini assured him that (10. yes/ they would be more careful/ they will be more careful).

Impact of E-banking on Traditional Banking Services

Impact of E-banking on Traditional Banking Services Introduction: In order to introduce e-banking and traditional banking this part of the article is explained a short background of established bank, problem statements, research question and the research intention. Also, a concise overview of e-commerce activity on e-banking and traditional bank has been presented in this chapter. Bank and business are intimately connected to each other. At the beginning, the original type of commercial bank that handled customer deposits and made investment loans to businesses. Franlin (1995) illustrated that the traditional banks only entities legally able to issue checking accounts prior to the 1980s. While still dominant in the banking industry, traditional banks are joined by savings and loan associations, credit unions, and mutual savings banks. In a recent decade, traditional banks adopted e-commerce and converted to e-bank that is an important component of business development plan. During better times, business is easier to acquire and maintain. An extreme view speculates that the e-banking will destroy old models of banking services (DeYoung, 2001a). This extreme view proved that banks take advantage of this new technology that depends on their assessment of the profitability and established e-banking services (Malhotra and Singh, 2009). For example, Titrade (2008) demonstrated that e-banking services offer customers to get online benefits those are: à ¢Ã¢â€š ¬Ã‚ ¢ achieve information about accounts and loans, à ¢Ã¢â€š ¬Ã‚ ¢ transfer money to different accounts, even between external banks, à ¢Ã¢â€š ¬Ã‚ ¢ Paying bills, à ¢Ã¢â€š ¬Ã‚ ¢ Buying and selling stocks and bonds by depot, à ¢Ã¢â€š ¬Ã‚ ¢ Buying and selling fund shares Magdalena and Luminita (2009) reported that banking services through internet have, generally, operational and transactional costs cheaper than usual banking services. In the meantime, banking industry must adapt to the electronics age, which in its turn is changing all the time In addition, Berger (2003) revealed that industry analysis outlining the potential impact of e-banking on cost savings, revenue growth and risk profile of the banks have also generated considerable interest and speculation about the impact of the e-banking industry on traditional bank. However, one of the issues currently being addressed (Titrade, 2008) is the impact of e-banking on traditional banking. Rogers (1998) points out that the impact of traditional bank measures based only on traditional balance sheet figures where as largely ignored non-traditional activities. On the other hand, Panait (2009) argued that the impact of e-banking evaluates to customer information under the existing regulations. Ensure the security and confidentiality of customer information; Protect against any anticipated threats or hazards to the security or integrity of such information; Save from unauthorized access to or use of such information that could result harm or problem to any customer. Researchers important activities and usefulness course of action have prompted a search for better methods for reducing impact of traditional banking service. Although a number of methods have been reported, simple and efficient approaches still remain scare. In recent years much effort has been devoted to study the effect of different measuring extreme systematic risk process (Olivier, 2008). In this paper it will be discussed how e-banks are different from the traditional banks in terms of profitability, cost efficiency, asset quality and other characteristics by examining bank financial statements. The present study will examine a comprehensive a set of measurements of financial performance that allow us to look inside the black box of e-banking performance. By developing a deeper understanding of these phenomena, we can draw more insightful inferences about the impact of e-banking strategies, production processes and financial performance. Background: Research significance: The need and demand of e-banking possesses a great challenge for traditional banking service. In order to meet a high-quality service in business sector traditional banking service has to be optimized to e-banking. The significant of research associated with e-bank itself and e-commerce, off course, lies in its availability. Ineligible banking progress and decisions may amplify a financial strategic risk (Cezar et al.). Carter and Garcia (2009) made it clear that traditional banking system and transactions have recognized that they are not as permanent as previously assumed. The loss of confidence in traditional banking system has revealed by the recent financial system fall down. Panait (2009) made it understandable that banking operations hazard arises from fraud, handling errors, system trouble, or other unexpected actions. This risk continues in each item for consumption and service offered. Funding and investment-related risks could increase with an institutions e-banking initiatives depending on the volatility and pricing of the acquired deposits. On the other hand, the drawback lies in its security factors and complexity. Both of them have profound impact of e-banking traditional banking service. It may appear form social and organizational perspective (Ioannis, 2009) and may arise due to a failure of some relevant integrity or all the lack of authentic and confidential information. From the above point of view, it is clear that traditional banking faced a lot of problems from different user and non user. The study can be extend this examine to all banks offering online banking sectors. Problem statement: Main area of this study is impact e-banking on traditional bank services and several drawbacks of some traditional banking. There are few reasons for directed on this topic: 1) Most traditional bank activities, such as banks acting as derivatives dealers, expose banks to risks and moral hazard problems failure to get customer satisfaction (Franlin, 1995). 2) A potential commercial market for e-banking services are successful, but old model banks getting lose to manage their vast expenses (Yuan, 2010). 3) The banking sector has been most successful with online transaction, easy internet access, the availability of secure, high standard online banking functionality, cost savings, and the necessity of banking services (AC Nielsen Consulting 2000; Laforet Li, 2005). Besides that poor public image, customer dissatisfaction, competition and specialization had made the practice of much more difficult to deal traditional banking. Research Question: The research questions of this study relate to the factors that influence the adoption and implementation of e-commerce in particular reference to the traditional banking industry. The specific questions to be examined are: What impact factors verify the adoption of ecommerce in traditional banks? According to the present study I initiated following question: How e-banks are different from the traditional banks? How the traditional banks financial performance affected by e-banking? General responsible of bank is public funding operation such as; payment and deposits then why bank are regulated? In comparison with e-banking why traditional bank services failed to get customer satisfaction? How to utilize the new digital products and services to create a more sustainable future. Aim and object: Aims: In view of the extensive occurrence of traditional banking in our society, specifically in public sector and organizations as well as their important activities of the e-banking, it is planned to search for better methods and recommendation for developing banking systems. Objectives: The study is designed to correspond with the objectives of assessing the impacts of e-banking, specifically focusing e-banking on the traditional banking service. The following objectives are discussed: Understanding e-banking and traditional banking terms of profitability. To assess the impact of e-banking on traditional banking service. To identify and highlight potential improvements what reduces the impacts of traditional banking. To highlight the different products or services distribution strategies which increases resource of efficiency and customers satisfaction? 2. Literature review: 2.1. E-banking VS traditional banking: The banking sector is an integral part of the economy. Bjelica and Dejan (2010) addressed that traditional banks are considered to be financial institutions which deal with financial activities in terms of collecting deposits and giving loans. An e-banking, on the other hand, is consists of several distribution channels that can supply several information about transaction (Karjaluoto (2002a). Similarly, Daniel (1999) illustrated that e-banking is the delivery system of banks which provides information and services to customers via different delivery policy that can be used with a variety of devices such as a internet accessory, cell phone and desktop, telephone or digital television. Under the traditional bank payment transactions, we assume every payment which is done via a bank or some other similar organization concerning any kind of legal affairs (Bjelica and Dejan, 2010). However, the Internet is a main delivery channel for e-banking and its value to customers and banks is continuously increasing its delivery systems (Karjaluoto, 2002; Mattila, 2001). But, the payment transactions system does not include only cash payments, i.e. when a debtor gives money to a creditor. Definition of traditional banking transactions system extended by Bjelica and Dejan,( 2010) that all natural and legal persons are on the side of the applicants while the authorized organizations for payment transactions (banks, PTT exchange, savings banks) are on the side of the recipients. Conversely, e-banking is the automated delivery system to customers through internet, interior message channels (Daniel, 1999; Sathye, 1999). According to Basel Committee report on banking supervision (2008) it refers to the provision of retail and banking products and services through electronic channels. Thus in the most encompassing definition, electronic banking would run the gamut from direct deposit, ATMs, credit and debit cards, telephone banking, to electronic bill payment and web-based banking. 2.2. Movement of e-banking According to Karjaluoto (2002), the consumer movement from traditional branch banking to e-banking has meant that new strategies to attract new customers and retain existing ones become critical. Ranaweera and Prabhu (2003) argue that ideally, firms should aim at a combined strategy that makes switching costs act as a complement to customer satisfaction. While customer satisfaction may be one important driver of customer retention, switching costs are also likely to influence customer retention (Lee et al., 2001; Ranaweera and Prabhu, 2003). Portal providers are likely to attract the most significant share of banking profits. Indeed banks could become glorified It required much more effort to manage and sustain a successful practice. 2.3. The impact of traditional bank: In the last two decades the impact of traditional banks tainted a great deal. Therefore the understanding of the essence of this banking system has been changed as well. Bjelica and Dejan (2010) illustrated that many aspects prejudiced this trend. For example; internationalization, globalization, the increase in number of financial services, the progress of competition, technological development and the appearance of a great number of innovations have changed banking system. In addition, Altunbas et al., (2001), Iannotta et al. (2007) argued that the impact of traditional bank is focused on ownership of different types banking service such as; the state ownership (Porta et al.,2002), Berger et al. (2005), Micco et al. (2007), foreign ownership (Berger et al. (2005), Lensink et al. (2008), Staikouras et al. (2008)) and block holder ownership (Caprio et al. (2007), Laeven Levine (2008)) are on the banking performance. Furthermore, DeYoung et al. (2001) was studied to examine the impac t of the level of management and board ownership on bank efficiency. By separating management and board ownership, It address the criticism presented in Demsetz Villalonga (2001) that many studies on the impact of management ownership has included board ownership in the management or insider ownership variable even though the interests of the management and board are different. 2.4. Potential improvements that reduces the impacts of traditional banking Goski et al.(2007) concentrated on the frustrations of accessing credit facilities compel from formal banking systems to informal enterprises which is non banking activities and informal arrangements to access funds for their business operations. De Wulf et al. (2001) realize that building a profitable and sustainable long term relationship with customers is central to the relationship marketing theory. Correspondingly, increasing customers retention, developing and maintaining trust and commitment between sellers and customers (Gaur Xu, 2009) are part of theory. In addition, Gaurav, (2008) appreciated that achieving high customers loyalty and more customers satisfaction is the main objectives of an organization. Also, cost reduction due to the better understanding of customers needs (Ndubisi, 2004) equally important of marketing theory. The application of relationship marketing theory has even extended into financial services, due to the deregulation policy (Yavas Yasin, 2001). The removal of restrictions between banks, building societies and insurance companies (Speed and Smith, 1992) and the vast expansion in the adoption and use of information technologies (Bergeron et al, 2008) is important factor. There are outlined specific actions that organization should consider in implementing a security program (Ramball M. (2008)). These measures include: Identifying and assessing the risks that may threaten consumer information; Developing a written plan containing policies and procedures to manage and control these risks; Implementing and testing the plan; Adjusting the plan on a continuing basis to account for changes in technology, the sensitivity of customer information, and internal or external threats to information security. There are also outlined the responsibilities of management to oversee the protection of customer information including the security of customer information maintained or processed by service providers. Titrade, (2008) afraid that in opportunity of e-banking and its allegation are uncertain. The points of view in favor are as follows: à ¢Ã¢â€š ¬Ã‚ ¢ E-banking transactions are much low-priced than branch or even phone transactions. This could be a large competitive advantage for e-banking, that allow e-banks to undercut bricks-and-mortar banks. This is commonly known as the beached dinosaur theory. à ¢Ã¢â€š ¬Ã‚ ¢ E-banking will lead to al other banking sector that is currently enjoyed by the major UK banks. 2.5. Products or services which increase resource of efficiency and customers satisfaction: Traditional banks may simply be left with payment and settlement business even this could be cast into doubt and customers unhappiness. The idea of customer pleasure has been exercised since the early 1980 (Bailey Pearson, 1983; Ives, Olson, Baroudi, 1983) and its have been studied since the 1980 (Bailey Pearson, 1983; J. Chin, Diehl, Norman, 1988; Ives et al., 1983; Rivard Huff, 1988; Rushinek Rushinek, 1986). Bailey et al. (1983) state that several factors affect the user satisfaction and it can be seen as a bi-dimensional attitude. The user satisfaction can be seen sum of users feeling and attitudes toward several factors that affect the usage situation (Bailey et al., 1983). Recently, there has been growing interest in traditional bank user experience (Hiltunen et al., 2002; Lindgaard Dudek, 2003; Wilson Sasse, 2004), which can be seen as much larger concept of consumers satisfaction. User experience has become an important factor in e-banking because the end user often pays for the majority of new products and services, which indicates that new products characteristics such as; security, ease of use, Digital products/services, transaction and payments, and innovation contents(Khanfar, 2006). From this perspective, assessing the user experience is essential for many technology products and services (Wilson Sasse, 2004). 3.2. Theoretical framework: From the practical point of view, there are mainly two kinds of venture, one of which is adaptation of e-commerce and other is development of e-banking. Kyu and Bipin (2001) provided both theoretical explanations and empirical validation on the adoption of e-commerce for traditional banking services. Regarding the adoption of e-banking, they enabled to offer specific recommendations on marketing strategies for practitioners. Ronald (2003) observed that law and right and the increase of internet facilities moved up the transaction. Elias (2000) explored the status of e-commerce in the banking industry. Many researches focused on the user of e-banking that have been done on adoption of e-commerce, and the following factors influencing it. Security: The quality or state of being secure to be free from danger. Ease of Use: A method that the bank Availableness it for the customer who through it use the procedures of banks easily. Digital Products/Services: Goods and services that can be transformed to digital format and deliver upper the internet banking. Transaction and Payment: services and procedures that the bank availableness for the customer who through it able to payment and other borrow and other transaction form banks online. Information Content: content at a web site that need to be changed continually to keep it up to date. Innovation: the innovation of new ideas such as new technologies, design and best practice that permit bank to compete efficiently in the worldwide environment. When an enterprise realized danger, it will takes a series of examine on the basis of tthree hypothesizes. This study tries to make relationship and linkage between e-business and networking technology. HYPOTHESIS DEVELOPMENT The proposed model depicts that a customers assessment of traditional banking service quality is positively related to customer satisfaction and his/her willingness to recommend and will decrease his/her likelihood to complain. On the other hand, if the customers assessment of the traditional banking service quality is negative, the customer will engage in unfavorable behavioral intentions. Therefore, the following hypotheses are developed: H1: There is a significant difference between customers expectations and their perceptions of service quality offered by traditional banking. H2: There is a significant relationship between traditional banking service quality and customer satisfaction. H3: There is a significant relationship between internet banking service quality and customer behavioral intentions H4: Customers at are dissatisfied with banks environment and location. There is a significant relationship between customer satisfaction and customer behavioral intentions 3. Methodology: The methodology will be based on a cross- sectional survey method with three (3) main components. These included Reviews, Contacts and Field Activities. The review was conducted through desk research of online resources, research papers, working documents, conference documents, and other publications. The contacts were made through one on one discussion and/or small group discussions by visiting offices and officials of banks whether, semi informal or formal. A self developed instrument was used for the field exercise. The study classified the system into three categories based on the classification by (Basu et al., 2004) in an IMF working paper. The suggested method which is also applicable in the study is the use of the questionnaires wherein the banks can determine the level of understanding of the customers about the online banking and the other related services. Also through the help of the questionnaires, the banks can measure the influence or the impact of the interactive banking in finding solutions out of the clients busy life. All of the information created out of the questionnaires will lead to the determination of the various perceptions of the customers in the services that is offered through the use of Internet. Investigation will be prepared by collecting data, analyzing, comparing and interpreting the results according to literature procedure. The course of action will be ready by gathering data from several years to current published journal. The data will be monitored by comprising with several aspects. The accumulated data will be justified based on analytical data obtained from internet publication. Rationale: The important networking activities and usefulness as natural process have prompted a search for better methods of producing e-business. Although a number of synthetic methods for judging of e-business have been reported, simple and efficient approaches still remain scare. Limitation: To collect more information from present fast moving situation, manage formal and informal interview within the time will be main problem for this study. Anyway, more limitation will be including actually when I will handing out data. Reflection: e-banking is the real output of the impact of traditional bank. Timetable: Task Start End Research proposal 10/11/2010 18/11/2010 Topic selection 19/10/2010 22/11/2010 Finding 23/11/2010 30/11/2010 Literature review 01/12/2010 10/12/2010 Problem identification 11/12/2010 15/12/2010 Methodology 15/12/2010 20/12/2010 Drafting 21/12/2010 27/12/2010 Submission of research proposal 28/12/2010 08/12/2010 Conclusion: The result of this study shows that traditional bank users are not completely satisfied in comparison with online banking system. Traditional bank did not provide sufficient facilities to their clients that they obtained from online bank organizers. For instant, e-bank consumers are achieving several benefits such as; ATM, internet banking, credit card and a range of buying or selling option. As a result, most of the customers are moving to e-banking system. Usefulness, perceived ease of use; consumer awareness and perceived risk are the important determinants of e-banking banking adoption. This study meets the desired objective; but it suffers from one setback. Study concludes that a majority of customers are accepting e-banking since of many positive issues. We concluded that value, effortlessness of use of the system and the awareness about online banking and risks related to it. Those are real thing to accept online banking system. These factors have a strong and positive effect on customers to accept online banking system. These researches provide a rapid entry to justify business market in all conditions. This methodology is expected to be widely used in e-banking sector. Therefore, the process will provide a new entry into the active system for improving traditional banking system.