Floods and subsequent death Essay

Storm Katrina framed in the United States in the year 2005, causing floods and resulting demise numerous individuals. It is assessed that in excess of 1800 individuals lost their lives because of the typhoon. This information makes it the most noticeably awful throughout the entire existence of the United States since the year 1928. It is considered to have been the tropical storm generally exorbitant and savage throughout the entire existence of the U. S and was viewed as a catastrophic event. Among the influenced places is St. Rita’s nursing home which has let to the preliminary of the proprietors Sal and Mabel Mangano. The nursing home was arranged in New Orleans in St Bernard ward. It has been manufacture 20 years before the tropical storm struck. This house was arranged in a downturn in the ground. The inexact number of inhabitants of the nursing home was 65 and out of these 35 of them kicked the bucket when the storm struck. This has prompted the arraignment of the proprietors the Manganos, after examinations were done on passings at nursing homes and emergency clinics. Their preliminary was for careless manslaughter where it was claimed that they tenaciously caused the passings of 35 individuals by not clearing them and furthermore binds them to their beds. Anyway I ask go vary with these charges and they ought not have been indicted for careless manslaughter. Nursing Home Establishment Sal and Mabel Mangano were the proprietors so St. Rita’s nursing home having assembled it 20 years before the storm Katrina. The territory where they fabricated the nursing home had patches of firm ground. In marshlands this is a decent region and the motivation behind why they had thought about it, was on the grounds that in 1965 during the typhoon Betsy this is the main territory that didn't flood. In this thought it implies that with the foundation of the nursing home they had thought about that incase there was a tropical storm, there at St. Ritas it would not flood. This shows plainly that they would not have deliberately disregarded their inhabitants to endure and suffocate in the floods and the ensuing passing henceforth they ought not have been sentenced. For this thought they had as a primary concern that, much the same as in 1965 the storm was not going to influence them and consequently they didn't clear however rather they went up their one story building. A Show of Kindness During the hour of impending floods the Mangano’s has expected to safe others by welcoming them to St. Rita’s nursing home among these their staff and family members just as their won family members. They had done this because in light of the fact that they were thoughtful enough and were prepared to support others. On the off chance that they had a rationale of enthusiastically presenting their occupants to flood and passing they at that point couldn't have welcomed their inhabitant. They had the best expectation and they felt that they would not be influenced by the floods and consequently they didn't disregard their inhabitants or even wish for them to kick the bucket. They had offered asylum to in excess of 25 individuals who had happily acknowledged since they were presented to the fiasco of the storm. Wellbeing Before the most noticeably terrible typhoon occurred on 29th of august 2005, the mangano’s felt that everything was okay. They checked and investigated the region which demonstrated that the ground were dry, the parking area and the rooftop was likewise okay. Anyway it is at this crossroads that the tropical storm struck. Sal mangano had herself gone outside with a few other men to investigate the circumstance and guarantee that everything was okay and that the individuals inside couldn't be in any peril at all. Which means they were concerned enormously about the wellbeing of the individuals who were at that point inside at St. Rita’s nursing home, they could have effectively guarantee that these individuals were sheltered. The Hurricane Katrina Even when the typhoon struck the manago’s didn't disregard beneficiary occupant in feline they headed inside and attempted to strengthen the windows and the entryways in urgency of attempting to ensure them. No different a solid breeze and a solid progression of water hit the nursing home’s dividers and even entered inside, ascending in the structure. The mangano’s close by their family members some of them just as their staff worked perseveringly during this season of the floods and furthermore put forth rushed attempts to safe the individuals at the nursing home. This implies this time what they had planned was the benefit of the individuals at the nursing home and more than anything they utilized their judgment with the most extreme well meaning goals of sparing the individuals. End According to the law in the assembled satiates of America the Louisiana prerequisite is that a departure plan ought to be in the nursing home however id doesn't state about being required during a genuine o clearing. The law additionally perceives a protected spot and permits the nursing home to clear to such a spot In this setting the mangano’s didn't obstinately disregard these guidelines since they did everything that they could in bracing their entryways and windows with an end goal to make their inhabitants secure and to shield them from hurt fro the Katrina tropical storm and to shield them from suffocating too. St Rita’s nursing home was for the older individuals and others with uncommon requirements. One of the explanation s why then mangano’s didn't clear them is on the grounds that they felt that by moving the individuals they would have been accomplishing more mischief than anything, since the vast majority of the fragile ones would have endured or even kicked the bucket in travel. This again comes to show that the mangano’s made one judgment which was in light of their occupants to ensure them more than to hurt them. The mangano’s didn't at any one time leave or relinquish their inhabitants, they were there themselves and they had additionally welcomed their family members and others to offer them cover, in the event that they were energetically presenting them to threat they would not have welcomed their family members and they likewise so would have saved themselves leaving their occupants to kick the bucket. In this manner, the mangano’s utilized their judgment and wellbeing measures. They felt that this region where the nursing home was arranged most likely couldn't be influenced by the tropical storm. They ought not have been sentenced for careless crime for the above reasons. References: Carrie Khan, Nursing mortgage holders not liable. fifth December, 2008. http//www. npr. organization/formats/story/story. php? storyId=14261612 Dawn Fratangelo, what occurred at St Rita’s Nursing Home? third walk, 2006. Http//www. msnbc. msn. com/id/11658446 Paul Rioux, St. Rita’s proprietors state no assistance was offered before Katrina hit, fifteenth September, 2005. http//seniorjournal. com/NEWS/Eldercare/5-09-15StRitaNoHelp. htm

Postpartum Stress Disorder Essay

The baby blues period has been characterized as â€Å"a delivering of the period following childbirth† (Webster, 1988, p. 1055) or â€Å"occurring after labor or after conveyance, regarding the mother† (Doriand, 1988, p. 1343). In nursing or clinical course readings, the baby blues period is characterized as â€Å"the 6-week span between the introduction of the infant and the arrival of the regenerative organs to their typical non-pregnant state† (Wong and Perry, 1998, p. 480). Notwithstanding, Tulman and Fawcett’s (1991) found that the recuperation of baby blues women’s practical status from labor takes in any event 3 to a half year. Webster’s Dictionary characterizes pressure solidly as a â€Å"physical, mental, or enthusiastic strain that upsets one’s typical real functions† (Webster, 1997, p. 735). Stress is delivered by stressors. Wheaton (1996) characterizes stressors as â€Å"conditions of danger, requests, or auxiliary requirements that, by the very certainty of their event or presence, raise doubt about the working uprightness of the organism† (p. 2). What's more, four attributes of stressors are portrayed: (1) dangers, requests, or basic imperatives; (2) a power testing the honesty of the life form; (3) a â€Å"problem† that requires goals; and, (4) â€Å"identity relevant† in dangers in which the weight applied by the stressor, to some degree, gets its capacity from its capability to comprom ise or modify personalities. Further, attention to the harm capability of a stressor is certifiably not a fundamental condition for that stressor having negative results; and a stressor can be characterized bidirectional ly concerning request qualities. That is, it is feasible for both over-request and under-request to be pressure issues (Wheaton, 1996). In like manner, in view of the above meanings of the baby blues period, stress, and stressors, baby blues pressure is characterized as an obliging power delivered by baby blues stressors. Baby blues stressors are characterized as states of progress, request, or basic limitation that, by the very reality of their event or presence inside about a month and a half after conveyance, raise doubt about the working trustworthiness of body changes, maternal job achievement, and social help. Because of its numerous changes, the baby blues period has been conceptualized as a period of weakness to worry for childbearing ladies (Too, 1997). Baby blues Period The baby blues period has been conceptualized by an assortment of societies as a period of helplessness to worry for ladies (Hung and Chung, 2001). It is described by sensational changes and requires compulsory alterations that include numerous challenges and concerns, potentially prompting new requests, or basic imperatives and, in this way, stress. All moms face the various requests of acclimating to changes in the body, finding out about the new newborn child, and getting support from huge others. For ladies experiencing this change, it might be a particularly distressing educational experience. A few stressors explicit to the puerperium as it exists in the writing have been distinguished. Those relating to body changes include: torment/inconvenience, rest/rest unsettling influences, diet, nourishment, physical limitations, weight gain, come back to prepregnancy physical shape, care of wounds, contraception, continuing sex, uneasiness of join, bosom care, bosom irritation, hemorrhoids, fat subcutaneous tissue, and striae. Stressors relating to maternal job fulfillment include: worries about newborn child crying, wellbeing, improvement, washing, dress, dealing with, diapering, evening taking care of, breastfeeding, clashing master guidance, keeping the infant in a situation with an agreeable temperature, bottle taking care of, appearance, security, disposal, body weight, skin, baby’s sex, breathing, throwing up, resting, and line care (Moran et al. , 1997; Too, 1997). At last, those stressors relating to social help include: running the family, funds, view of got passionate help, surrendering work, discovering time for individual interests and leisure activities, father’s job with the infant, relationship with the spouse, limitation of public activity, relationship with kids, and organizing the requests of husband, housework, and youngsters (Moran et al. , 1997). Also, Hung and Chung (2001) shows that after labor ladies will experience another sort of worry during the baby blues period, which is described by sensational changes and requires modification. States of progress, request, or basic limitation may happen during these emotional changes, making numerous troubles or concerns. In this manner, notwithstanding broad pressure, baby blues pressure is prompted after conveyance during the baby blues period. Baby blues Stress Disorder Postpartum Stress Disorder (PSD) is the most genuine, least normal, and most profoundly pitched of the baby blues state of mind issue: moms with PSD have executed their newborn children and themselves. It is on the extraordinary finish of the baby blues continuum of mind-set issue (Nonacs, 2005) and regard for manifestations is indispensable for any baby blues bolster program. The treatment issues won't be completely talked about here as a result of their strength and multifaceted nature. In any case, it stays an essential capacity of the administration conveyance to perceive side effects and allude suitably for specific mental consideration and the board. A delicate, direct inquiry, for example, â€Å"Some ladies who have another infant have musings, for example, wishing the child were dead or about hurting the infant; has this transpired? (Wisner, et al. , 2003, p. 44), is a basic component of baby blues assessment and Wisner and associates (2003) have recommended that this inquiry be posed of every single baby blues lady. PSD is an uncommon, extreme issue with a predominance of one to two cases for each one thousand births (Seyfried and Marcus, 2003). Side effects are unexpected and frequently happen inside 48 hours of conveyance however can be postponed up to two years (Rosenberg, et al, 2003). Ordinarily, be that as it may, indications happen inside the initial three weeks, and 66% show up inside the initial fourteen days baby blues (Chaudron and Pies, 2003). Indications incorporate state of mind lability, distractibility, a sleeping disorder, irregular or fanatical considerations, weakness in working, daydreams, mental trips, sentiments of blame, peculiar conduct, sentiments of abuse, envy, pretentiousness, self-destructive and maniacal ideation, self-disregard, and intellectual disruption (Wisner et al. , 2003). Ladies with PSD who harbor musings of hurting their newborn child are bound to follow up on those considerations (Wisner et al. , 2003). On account of the seriousness of the sickness and noteworthy worry for the wellbeing of both the baby and the mother, PSD is viewed as a mental crisis and hospitalization is fundamental. Etiology of PSD There has been some discussion about the etiology of PSD. As noted beforehand, the frequency is around a couple of ladies for each one thousand births. This rate has stayed unaltered for that most recent 150 years (Wisner et al. , 2003). In culturally diverse investigations the rates for PSD are like those announced in the United States and the United Kingdom. These discoveries recommend an essential etiologic connection among PSD and labor, instead of psychosocial factors (Wisner et al. , 2003). O’Hara (1997) has noticed that ladies are 20 to multiple times bound to be hospitalized for PSD inside thirty days after labor than at some other time during the life expectancy, driving him to guess, with little uncertainty, that for ladies there is a particular relationship among labor and PSD. There are subgroups of ladies who might be bound to create unpleasant side effects after conveyance. Primaparas seem to have a higher hazard for c than multiparous ladies (Wisner et al. , 2003). This might be the aftereffect of an undiscovered bipolar issue. Ladies with a background marked by bipolar turmoil or PSD have a 1 out of 5 danger of hospitalization following labor (Seyfried and Marcus, 2003). The general example of side effects portrayed as PSD recommends the sickness is on a continuum of bipolar disposition issue (Wisner et al. , 2003). The clinical introduction of PSD is frequently fundamentally the same as a hyper scene (Seyfried and Marcus, 2003). Full of feeling unsettling influences might be burdensome, hyper, or blended (Chaudron and Pies, 2003). While there is no commonplace introduction, ladies regularly show dreams, visualizations, or potentially confused conduct. Preposterous conduct frequently rotates around newborn children and kids, and these ladies must be painstakingly evaluated on the grounds that considerations of hurting their kids are some of the time followed up on (Chaudron and Pies, 2003). The overwhelming emotional indication in those baby blues ladies who submit child murder, filicide, or self destruction is sorrow as opposed to insanity (Chaudron and Pies, 2003). In auditing the association among bipolarity and PSD a few examinations have indicated proof for a connection in four zones: side effect introduction, analytic results, family ancestry, and repeats in ladies with bipolar turmoil (Chaudron and Pies, 2003). The relationship to bipolar turmoil is considered very enticing and it has been recommended that intense beginning PPP be viewed as bipolar issue until demonstrated something else (Wisner et al. , 2003). Anyway bipolarity doesn't represent all instances of PSD and a careful differential analysis is obligatory for those ladies with introducing pressure indications. A cautious checking of the patient’s history for past hyper or hypomanic scenes just as any family ancestry of bipolar issue is significant so as to preclude bipolar confusion. Natural makes contributing first beginning PSD should be analyzed and precluded. These include: tumors, sequelae to head injury, focal sensory system diseases, cerebral embolism, psychomotor seizures, hepatic unsettling influence, electrolyte lopsided characteristics, diabetic conditions, anoxia, and poisonous exposures (Seyfried and Marcus, 2003). Of unique thought in postpartu

Advanced Placement Sonnet Essay Samples - How to Write an Advanced Placement Sonnet

Advanced Placement Sonnet Essay Samples - How to Write an Advanced Placement SonnetAPS (Advanced Placement) is a college entrance exam. It is the best place to get proper preparation for colleges and universities as it is not conducted every year. It is a college exam, where students from all over the country have to write essays, essays on various subjects, which have been prepared for them by professional writers who have learned all the tricks of the trade.Students get paid for the essays written and therefore they can easily learn from them. They come with professionally prepared essay examples. These examples are usually presented in formats that make it easy for students to follow. When students read them, they start to understand how to write a good essay and that too quickly.A really amazing essay can be written if the writer wants it to be. Once the student starts learning this skill, he gets the chance to work on it as much as he likes. The writer should therefore not think of writing the essays for payment. He can do it as an investment, because he will then reap the rewards of his hard work.You can take lessons in writing the essay to have a thorough knowledge about how to write an essay. By doing so, you can tell the difference between good and bad essay. However, do not get into the trap of thinking that you need to learn everything. You can still write these essays without taking any lessons or learning from anyone.There are many sources that can teach you the technique of essay writing and you do not have to enroll yourself into such courses just because you want to pass your college entrance exams. You can learn this technique from books or from professionals. In fact, it is a good idea to avail the services of professional writers who can help you in writing a good essay. Their services are paid for, so you can afford them.The major problem for most students who want to study at colleges is their inability to write a good essay. There are some tips that can help you avoid writing a bad essay. If you take care of some of the things that are on your mind when you write a good essay, you can definitely write a good one.You need to know when to stop. Before you start writing the first paragraph, you need to review the material that you have already read. You also need to check whether you have already mastered the skills of a good essay writer. If you think that you are not yet up to the mark, you should put a question mark before your name.Once you are done with the first paragraph, you can continue to write the second one if you like. However, if you feel that you need to study more about the subject, you should break the essay down into several parts. This will allow you to use different skills for each part and this will help you write a good essay.

Small Group Dynamics Essay Example | Topics and Well Written Essays - 1500 words

Little Group Dynamics - Essay Example He authored the expression bunch elements to portray the manner in which gatherings and people act and respond to changing circumstancesThe social procedure by which individuals connect eye to eye is called bunch dynamic. Little gathering correspondence specialists Isa Engleberg and Dianna Wynn (2003) have recognized seven sorts of gatherings to which you can have a place: essential, social, self improvement, learning, administration, work, and open. With the end goal of the examination a gathering is chosen which was delegated by the Government. The gathering is an open gathering, wherein bunch individuals communicate to help a crowd of people. There was wide spread dread among the general population because of the flare-up of fledgling influenza in numerous pieces of the world. The administration was giving a valiant effort to guarantee the open that the poultry was sheltered to eat. In any case, the general population were hesitant. The poultry business was influenced and numerous cafés confronted issues along these lines. The administration chose to do a live syndicated program on the National TV station, wherein general society can call and talk with the specialists to explain their questions. The specialists delegated by the legislature were: The individuals knew next to no about different individuals in the gathering and they didn't have a clue how to work as a gathering. The gathering needed to, in this manner, experience the all the phases in bunch development. So the gathering was a zero history gathering. They had one-week's time thus chose to meet each day prior to the D-day at 9 toward the beginning of the day. The initial step taken was the trading of certain data about them or about individuals near them, for example, address, telephone, fax and email including their housemates, family, neighbors and companions and furthermore their exercises and propensities. Gatherings and Relationships A little gathering is constantly affected by the way how the gathering fits into its substance and how the individuals balance their relationship both inside the gathering and outside the gathering. There was warm and steady relationship among the individuals. The individuals were occupied with the accompanying exercises: a) Problem explaining The individuals attempted to figure out how to lighten the dread for poultry items among the general population. Their assignment was to spread message about the wellbeing of poultry items in the nation. b) Creation of personalities The individuals deliberately chose to take up the accompanying jobs: Mrs. G-Coordinator and Leader (Shows the connections between thoughts) Mr. D-Initiator-benefactor (Generates new thoughts) Myself, Ms. C-Information-provider (Offers realities or speculation to the gathering) Mr. E-Recorder (Keeps a record of gathering activities) Mrs. G was a popularity based pioneer;

Choosing a College Essay Writing Service

Choosing a College Essay Writing ServiceThe process of college essay writing service begins with a definite outline of the article. Depending on the college it may begin with a writing sample. This may be either written by the college's instructor or a student of the college.A common format for such samples is the use of bullet points. Most colleges are also more likely to include headings, list making and many other format options that make the writing easier to read. The advantages of this type of formatting can become clear to you once you become familiar with the layout options of college essay writing service.By researching the entire process of college essay writing service you will find that a range of services are available. However, you should consider the major issues before you choose which one to use.One of the major issues that you should consider is how much the essay writing service is willing to charge. It is highly important that you are aware of how much they will c harge, as this is one of the most important factors in choosing the right writer. Another consideration is how long the service will take to complete the project.The main reason why writing a college essay is challenging is due to the fact that the essay needs to have a written structure that is easy to understand. While some services are willing to work in a wide range of word length, there are other that do not. The style of the writing will therefore have a direct effect on how much it will cost.One common area of consideration when using a service is the level of communication required. Some services will require you to send them an outline so that they can work in a sample. This is in fact an ideal way to go about it as the amount of time it will take for the writer to write the essay will have been greatly reduced.Most people who use a college essay writing service will notice that the writing experience is much quicker as well as more effective. This is because the entire tim e is being put into the composition of the essay. When you want your essay to be completed in a short period of time, this is the ideal way to go about it.Essays need to be interesting and written in a way that is easy to read. The faster you can achieve this the better. If you want to have your essay completed in the shortest amount of time possible, the best method of writing an essay is through the use of a college essay writing service.

AirAsia and the Tune Group diversifying across industries - Free Essay Example

PART 1: Introduction In essence, strategic management has been the leading cause of business success even in unprecedented and highly competitive industries such as the airline industry. In fact, the company that Air Asia has become in modern times alongside the Tune umbrella that consists of a rich portfolio of businesses has witnessed success due to diversification as a strategy for the group at large and thoughtful business strategies that have seen Air Asia grow to the biggest and most successful low cost carrier in the world. The company has highly grown and developed and cannot be compared to the failing organization that it was in 2001 at the time it was purchased by Tony fernandes and Dato Kamarudin. At the time, they began a company with just two aircrafts and huge debts to what has become a leading airline brand in Asia and gained worldwide recognition (Hill Jones, 2010). The critical analysis in this paper will also highlight on the modern diversification witnessed in the company, whereby high risks are guaranteed with lower risks all around. Air Asia, since it was bought and revived in 2001, has managed to grow and develop to expand operations in more than ten countries. Together with an associated company, Asia X, the company managed to launch a low –cost air services in a long haul from Malaysia to areas such as Australia and eve to the United Kingdom. This paper will therefore undertake a strategic management analysis on the company Air Asia as well as on diversification of the Tune Group on grounds such as analysis matrix and BCG analysis among other parameters upon which performance of the business will be assessed like porters five market forces to assess how the company has been able to perform so exemplary in the highly competitive market. In addition, the paper will make conclusions and recommendations on the relevant strategies that the company can adopt for greater profitability and growth moving forward. The critical theory as mentioned will be sued in assessing the modern diversification at Tune Group and Air Asia. This case study discussion will mainly focus on three strategic issues that have been identified. These areas are growth, low costs, and diversification: these are the major underpinnings of the strategy at Air Asia and Tune Group in all areas of its business portfolio. PART 2: Discussion Essentially, high competition has been witnessed in the airline industry with market forces such as barriers to entry and high capital costs among other factors that make survival difficult due to intense competition. Airlines often employ even cut-throat strategies in competing with each other for a substantial part of the available market share. Just like most companies need to identify and implement the best strategies for survival in this volatile industry, Air Asia has not been an exemption in the strategy war and it is safe to say that they have won (Warren, 2008). Immediately Tony took over management of the company upon acquisition, he made a complete turnaround in which he opted to develop a low cost carrier as the alternative to most air transport mechanisms and in which he lowered and maintained low costs. He began raising profits for the company through increasing routes that the airline previously took under Malaysian Airline System. As a matter of fact, the current tagline used by the company- â€Å"Now Everyone Can Fly†- is a true reflection of the promise that the company gave to its customers in through its vision of becoming the largest low cost airline in the Asian region (Temporal, 2012). The company and airline has since served the needs of billions of people whose needs were previously disregarded or subjected to high plane tickets. Working as a huge family of employees guided by a similar objective and vision, the company has aimed at attaining the lowest ticket prices so that everyone within the region could be able to fly with Air Asia while still maintaining high quality services and embracing technological advancements to provide services on a global standard and create a renowned brand. Having started out with two aircrafts in Malaysia, the company has expanded across the region with various airline affiliates and has now become the best low cost carrier in the world (In Gross In Lu?ck, 2016). Strategic Posture Tony Fernandes reckons that Air Asia only came into the market as an innovator but has since evolved and grown into a leader that sets the benchmark in the industry (Fontaine Ahmad, 2013). The objective of the company under the new management was to make flying available for everyone even those that could not previously afford to fly. The company operates flights domestically and internationally and has become the cheapest carrier in Asia (In Jeffreys et al, 2015). The company’s mission also enables them in creating value to their customers besides merely cutting down on prices. As derived from their mission, the company seeks to become one of the best companies in which employees can work in first of all as it treats employees as part of a big family. The benefits of this culture and regard for their human resource amount to having a well motivated and inspired workforce that understands the company’s vision and objectives as well as works to promote and protect the b rand by serving customers well as if the company was their (employees) own. Their corporate philosophy states that â€Å"Now Everyone Can Fly†. This has guided and led the company in creating a revolution in the airline industry in Asia. This has been seen as more people in the region have opted for Air Asia as their ideal and preferred airline for use (Lim, 2012). Objectives and Strategies The objectives of the company (Air Asia) are clearly guided by the corporate mission and vision that emphasizes on customer focus, safety, human capital development, and excellence. The airline has expanded across many Asian countries after having started off in Malaysia, which has been a move aimed at creating customer value in the spirit of customer focus (Albers et al, 2015). The reduction of prices has also been informed by the need for customer focus and orientation. In the spirit of price reduction and customer focus, the company under Tune group went ahead, as shown in the case, to provide points for customers based on their travels over a period of time. The same is the case with the businesses in the portfolio of the Tune group with businesses such as Tune Hotels and Tune Money aimed at creating value for customers by regarding and catering for their needs (Delios Singh, 2013). Air Asia has also increased the routes it plied since it was bought by the current owners in 2001 to enhance business in a calculated and prudent manner. The expansion of routes ensures that the company does not lose business. As from 2014, the company had the objective of carrying over 70 million passengers in a year, which was a six-year plan. They also planned on increasing more routes as well as increase the number of trips on the routes previously and regularly used. To be able to achieve the business philosophy that is to ensure that all people have the ability to fly, the company made their low cost carrier terminal at the KL International Airport the regional hub for low cost and low budget transportation (In Hall In Page, 2017). Current Strategies In essence, a strategy is the overall plan of course of action for an organization. The strategic plan adopted by a company dictates the direction of the company as well as how different functions of an organization fit. As seen from the case, Air Asia has different companies, in the offset; the strategy was entry to a market in an aggressive manner as well as building a brand and gaining recognition. The manner in which an entrant comes into any kind of market is essential especially in a highly competitive market such as the airline industry. In this kind of industry, the company came up with a strategy that enabled them to get customers by appealing on low prices and costs coupled with quality and value creation. After entry, the company went ahead to expand and offer services in other countries in Asia and Australia besides Malaysia. Entry and expansion into countries that had potential was a huge step for the company and a development of strategic partnership that gave them mutu al benefits and grew their brand and business (Page, 2013; Daft, et al, 2010). The company was strategic in expansion and stamping of regional dominance as well as optimization of routes as well as development of secondary hubs. The company was able to yield enhancement as a result of the benefits gained due to expansion of routes and networks in the airline industry. Not only did this make it a regional leader, but also the most efficient and best low cost carrier globally. The company further went ahead to adopt a diversification strategy in which it became a specialist as Air Asia through a significant ancillary composition as well as the development of different businesses through Tune Talk, Tune Sports, Tune Money, and Tune Hotels (Hitt et al, 2008). Low costs have always bent he center of business for Air Asia and the Tune Group. In fact, Air Asia went as far as allowing customers to collect points from ticket purchases so as to redeem those points for free flights. This is not only a measure to provide prices as low as none, but also a strategy to get more people to use Air Asia as frequently as possible to gain more points and accumulate enough for a free flight (Bloch, 2014). The Tune group did not let turbulent years as witnessed in 2008 shake the business. Instead, this was turned into something positive with the company headed by Fernandes and his co-partners moved to diversify business into many areas. Tune group opened Tune Talk- a mobile phone operator that gave customers the lowest calling rates in Malaysia. The company also ventured into sports through Tune Sports through formula 1 racing and basketball; sponsoring teams in both sports. Tune Studios was also used as a means to promote talent all across Asia and internationally through the use of local concerts, event management, and audio productions.   Air Asia X has since become a separate and independent company (in 2010) from the Tune Group. This ensures that the company can focus on its own in the major business in the airline industry and achieve the objectives set and guided by its philosophy (Sen 2008). As such, Tune Group can diversify on its own to make profits and reduce risks withou t involving the airline ancillary as an entity. Low costs are also a priority for the Tune Group with Tune Hotels as an example as it conducts business using a slogan/ philosophy that calls for people to enjoy five star hotels at the price of a one star hotel (Evans, 2015). BCG Matrix The BCG matrix normally comprises of Dogs, Question Marks, Stars, and Cash cows. Dogs are normally the low growth areas or no growth at all and those that have a low market share. Often, these are areas in the business that may call for exit as they are of no much benefit.   For the airline carrier, some routes such as that to London is not a profitable route as much as others (Bowen, 2013). In addition, business travelers would opt for full service because they take longer times travelling. Casual travelers on the other hand may opt for economy classes in other areas as they can enjoy excess baggage benefits as well as entertainment and meals. Some routes need to be cancelled. The same is the case with Tune businesses ventures and auxiliaries that do not rake in greater profits even with greater risks. Such entities should be cancelled (Poon et al, 2007). On the other hand, question marks in the business mode are those that have low markets but with great potential of growth. Some destinations for the airline are promising destinations if explored efficiently. The airline is also a cheaper alternative to long haul flights to Europe. Taxes are lower in some countries and as such offer room for greater cost reduction in pricing and thus eve lower prices as per their mission. The company can thus increase frequency in highly recommended routes and invest in highly profitable businesses merged such as the Tune Hotel and the Tune mobile services operator (Grant, 2016). Stars are like opposites of dogs in the matrix. These have high market growth and generate profits at maximum. These include domestic routes in Malaysia for the company as they usually have greater sold out rates and give the greatest profit margins. As such, enhancing and improving services rendered in the most profitable routes will be beneficial for the company and increase profitability. Lastly, cash cows are areas of the business with a high market share but with little growth. They also generate high revenues and often shift the focus of the business into customer satisfaction and growth. As such some routes such as to Singapore from Malaysia have been identified as giving the company a huge market share but with a small growth rate: in fact, the growth rate is stagnant. Profit margins in some of those routes are lower compared to other routes as much as he market share is high. Therefore, promotional activities to increase their market in those areas are required. For the Tune Group, the mobile operator services among others are examples of cash cows. The Ansoff model/matrix can also be used by the company to gain a strategic advantage in regards to optimizing on existing products and markets as well as in diversification into new markets and development of new products. This applies for Air Asia X in regards to increasing routes and optimizing on the promising ones as well as for Tune Group in diversification of their business portfolio (Paine, 2012). PART 3: Conclusion/ Recommendations As seen from the BCG matrix, the company needs to develop and optimize on the existing businesses under Tune portfolio as well as the routes plied by Air Asia that seem to have promise. In addition, the Air Asia can also venture into new routes and Tune Group can also add other businesses into its portfolio and diversify. Tue Group can diversify into other markets and industries that they may identify as fitting into their low cost model with minimal risks as well as develop existing businesses such as Tune Talk and Tune Sports among others. The company already has identified and positioned itself as a low cost company that creates value and regards quality. Thus, Both Air Asia X and Tune Group need to identify the areas in their businesses that are bringing them profits and have the potential to grow or new ventures that could be profitable and capitalize on them. On the other hand, businesses with no growth and with minimal returns can be done away with as well as routes that cannot impact the business if abandoned to focus on the key areas that enhance profitability. Well, all this must be done in a manner that promotes their basic business philosophy of low costs and providing quality and value creation.

Essay on The Spread of Christianity in the Roman Empire

Factors Which Led to the Spread of Christianity in the Roman Empire Christianity was not born in a vacumn. There were many social, geographical, historical and religious issues prevailing at the time of Christ and all of which were favorable to the spread of Christianity. Geograpicly, Christianity came into being in the Meditation world, the largest of the various centers of civilization at that time. Israel stands almost central to the five continents, dividing the east and west. Another factor, which many scholars believe to be the single most important in the spread of Christianity, is the Pax Romana. This saw a period of over two hundred years, between 30 b.c. and a.d. 193, in†¦show more content†¦This could only be done if travel was easy, which required good roads connecting every part of the empire with the capital. These roads were not exclusively for military use and the progress of travel was increased for all, this included the travel of Christian missionaries. Another extremely important factor which contributed to the spread of the Christian faith was the creation of a universal language- this came in the form of Greek. The result was that the movement of ideas was no longer restricted by the language barrier. The Old Testament was translated into Greek and, outside Israel, it was widely used in Jewish communities- it was often the Greek and not the Hebrew version of the bible which was used by Paul and other early missionaries quoted from. For the first one hundred years of the churchs writings, Greek was the medium used for expansion into the Gentile world. Wand highlights the importance of a universal language, One coinage and one language would carry the traveler all the way... Greek was a kind of universal language which one could make shift anywhere- there would always be found someone who could speak it. Growing cosmopolitism must also be considered as a factor which favored the spread of Christianity. 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